Paizo doesn't always come up first on search engines.

[Watery Soup]

What I see on my screen when I search for various terms.

Google: "pathfinder society season 2"
1. paizo.com PFS2 page <-- this is the page I'm looking for
2. paizo.com PFS1 page
3. pathfinderwiki PFS2 page
4. pathfinderwiki PFS1 page

DuckDuckGo: "pathfinder society season 2"
1. pathfinder.fandom.com
2. pathfinder-society-san-antonio.obsidianportal.com
3. rpggeek.com
(DDG has longer descriptions so I only see the first 3 entries)
...
7. paizo.com Pathfinder Society information page
8. organizedplayfoundation.org
9. paizo.com PFS scenario page <-- close enough

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Google: "lost on the spirit road pathfinder"
1. pathfinderwiki.com
2. paizo.com GM discussion page
3. pfsprep.com
4. tabletop.events page for a MEPACON 2019 event
...
(paizo.com product page is not in the first 5 pages) <-- the page I want is not searchable

DuckDuckGo: "lost on the spirit road pathfinder"
1. warhorn.net event page
(DDG image search)
...
(paizo.com product page is not in the first 5 pages) <-- the page I want is not searchable

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Now, *I* happen to know what paizo.com page I'm looking for, so when I get results like this, I know to keep looking, but not everyone is going to be like that.