Imperious Bloodline, Heroic Echo question

[TheWhiteRaven]

So at 3rd level, the Imperious Bloodline gives Heroic Echo.

At the end of the ability it stats that you can use it once per day, plus one additional time per 3 levels. Is that only referring to the second part of sharing your bonus with other people? Is the first part, you getting a passive +1 to morale bonuses, just a constant effect you have. Or do you have to use one of your uses/day to get the +1?

I'm guessing its the former, that the +1 to morale bonuses you receive is a passive and constant effect, but I just want to double check.

[Trish Megistos]

That would be my reading as well. Generally passive but you can spread the good for a limited number of times.