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I was a player in Snows of Summer and just bailed on it. It wasn’t a decision I took lightly because it ended the game in its entirety. A player had already bailed, another had maybe 50% attendance, and another probably would have stayed if I did and the GM did retcon surgery to fix problem #1 below - but the GM didn’t seem interested in putting in the effort - and why should he? Isn’t that what APs are supposed to be good for - saving the GM prep time?
Three big problems in this AP in my opinion from the get-go are:
1. The premise isn’t self-consistent (massive plot holes)
2. You need to make sure you have player buy-in on the plot and premise before you play.
3. You need to make Baba Yaga a more sympathetic character somehow (or better yet replace her with another being/person).
From reading there are more problems (the books are connected by a hackneyed magic coupon system that forces the players through a bunch of pointless encounters) and potentially more beyond that.
http://paizo.com/threads/rzs2qcle?Is-this-adventure-path-a-dud
The way you fix #1 is reduce the story’s impact to regional (say winter spreads to a single Linnorm Kingdom where Heldren is). Otherwise why wouldn’t the PCs just pass the torch to some 17th level NPCs if they really were interested in saving the world? Even better just make it an internal Irriseni civil war and the PCs are exiles from Irrisen that have a reason to return.
The way you do #2 is straight up reveal the premise in its entirety to the players before you start the first session. Otherwise shortly after finding out the plot premise a majority of your players may just quit the game. Get that buyin ahead of time.
For #3 you need to make Baba Yaga at least somewhat sympathetic. Something like it is well known that she’s a fey being of pure balance and for every person she helps or saves she has to balance that with an equivalent atrocity. Or replace Baba Yaga with a rebellious offspring that took her out. Or make Baba Yaga have been dead for a very long time and was replaced by an unknown trickster god murdering Irriseni witches that are reincarnations of Baba Yaga every 100 years before they grow into demigod level threats (a disguise of Aroden?) but Aroden/Baba Yaga hasn’t shown because of his untimely death. Most payers aren’t going to be interested in serving an ancient witch demigod that eats a lot of children and murders innocents by the thousands just to perpetrate revenge against their rebellious relatives.