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I'm looking at the reflection heritage boon for society play and wondering if it would work to bring an advertisement to life. I'm picturing a st pauli girl type brewer/cleric that would have a likeness to some brewery's mascot, not an actual person (or at least not one who was alive recently). would that be legal for society play with this boon?

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Depends on what you're after.
You were created as a duplicate of another creature, intentionally or accidentally, though you might not know of your origins. Other than a minor mark or two, you look just like your progenitor.
A picture depicting a fictional character (like, a cartoon BeerDude or something) doesn't really seem to be what the heritage is about - the heritage is about being an actual duplicate of an actual other creature. Of course, if the BeerDude that acts as the mascot for the company is an actual living (or, previously living) creature, then sure, you might be their duplicate, but you'd look like the actual living being, not like a cartoon potrait - the heritage clearly states that you can impersonate the other one, and that doesn't really work out if they are a human and you're a cardboard cutout.
Might I suggest the Poppet ancestry? Their description is pretty vague and wide, allowing for a great deal of variance in how they look and what they are made of. A wooden humanoid cut-out, if that's what you're going for ("advertisment brought to life") seems like it would be a reasonable poppet, although the small size may be an issue?
However, "can my character look like this?" isn't really a question or issue that typically gets argued at the table - there are a wide variety of weird looking ancestries and heritages and it seems kinda unlikely for anyone to tell you that "your character can't look like that, describe it in a different way".
You could also be a fleshwarp and look pretty much anyway you want, or throw in the Ganzi versatile heritage for similar chaos.