Theme: Icon - How does it work?

[Matt2VK]

I've been skimming through a bunch of threads and what I'm reading in them about the Icon doesn't seem to match with what I'm reading from the core rule book.
So can I have someone please explain to me, game mechanic wise, how the Theme: Icon works?

Biggest confusion seems to deal with crafting and the Icon theme have a reduced crafting cost...can't find anything on this in the core rulebook and either I'm missed reading that section or people are talking about something else.

Also the 1st level Theme Knowledge I'm assuming has a typo?
As it stats that it increases the DC by 5 to recall knowledges about your icon's profession or culture checks.
Assuming this was supposed to be reduced by 5

[Milo v3]

They don't get a reduced crafting cost, they get a 10% when buying things once they reach 12th level.

[ghostunderasheet]

Seems like they get a reduced price on things that are sold by fans and maybe a increase on things they sell to fans based on their fame. Take Duck Dynasty. You can buy a duck call cheap but you will have to buy a Duck Dynasty duck call for a lot more. While they can use thier fame to buy base products they need to make their duck calls for much cheaper if they use thier connections.

[ghostunderasheet]

It's all about product placement. Your the product you have to get famous enough to sell yourself or what you're selling.