Help me build some interesting social encounters (Falcons Hollow)

[Sindenky]

Hey guys, I'm paying the Falcons Hollow book line and what some help fleshing out the town and making it feel real. My book order is:
Hollow's Last Hope => Crown of the Kobold King => The Pallid Plague => Carnival of Tears => Revenge of the Kobold King => Tower of The Last Barron => Treasure of Chimera Cove => Hungry are the Dead => Tears at Bitter Manor => Realm of the Fell-knight Queen

I'm custom editing each adventure to match my players power, so they are really just templates for me. In between books i want to play 1-2 custom sessions were i introduce different NPC's. As you may know reading the titles, A LOT of people are going to die in Falcons Hollow, and i would like to introduce those people to my players. Here is a list of the NPC's that i have so far, and a shot Description:

Thuldrin Kreed:

-Gavel(mayor) of the Lumber consortium
-Evil and corrupt, openly murders and rapes
-Secretly a werewolf
-Secretly selling wood across the border to Cheilix
-Has a witch chained up in his basement, forces her to grant him power over his wolf form
-BBEG

Boss 'payday' payden:

-Right hand and enforcer to Thuldrin
-Worships Thuldrin, even if he thinks he might be taking it to far
-Could potentially be turned against his master at the right time

Delbrin Baleson:

-Elected Sheriff
-Anti Thuldrin, aims to take his down
-Started off a good guy, now slipping into a morbid obsession with beating Thuldrin

Laurl:

-Alchemist owner of Roots'n'Remedies
-Money grubbing, willing to sell snake oil to turn a profit
-Absolutely not a doctor

Grimbal Slipstone:

-Dwarven dungeon delver
-seeking lost family relics
-Friend of the PC's
-Dies during Hungry are the dead

Vamros Harg:

-Magistrate
-Spineless cowered puppet ran by Thuldrin
-Could be convinced to stand up for whats right, if player back him

Kabran Bloodeye:

-1/2 orc with no nose
-Owns the Rogue Lady, illicit gambling and whore house.
-Run the criminal underbelly of Falcons Hollow
-Allied with Thuldrin, but refuses to call him his boss or partner

Ralla:

-Changeling put in place by Hag in the north
-Whore working for Bloodeye
-garners and obsession with one of the PC's

Vollaros:

-Shunned Necromancer(towns anti magic)
-Works with Thuldrin to give him magical aid and power
-Seeking a seal of the whispering tyrant.
-Causes the events of "Hungry are the dead"
-Kills Slipstone
-Aims to have the players kill him, so he can become a witch.
-BBEG

Gose'n'Gander:

-Local Tavern
-Owner and staff work for Thuldrin, report to him Daily

Jak'n'apes:

-Local resturant
-Owner is Ex-adventuring bard
-Anti Thuldrin
-Said to have a fey curse that keeps his family blood safe from Thuldrins

Delivery Driver:

-forgot her name
-She run supply runs weekly between Falcons Hollow and Olfden
-Can be persuaded to buy and sell on the players behalf (towns poor)

Old couple:

-Pair of old people constantly caught in the middle of whats happening
-Eventually find they are members of the Golden watch
-Source of the story Tears at Bitter Manor

I really want some fun and interesting social encounters to let the players kind of know the town is alive but in trouble. Like every single turn they could run across a crime needing resolved, or a person begging for help. I sort of want to overwhelm them with how many issues the town has.