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What lore are you looking at?
Serpent Folk are derivative of Serpent Men - a creator race of snake humanoids of evil intent, part of which have degenerated over the years since the dawn of time. They were created by Robert E Howard (Conan, et al) going bact to the 1920's and 30's.
Lovecraft adapted them for his mythos (he was Howard's friend and they often shared concepts) where they were masters of illusions, deception & manipulation and ultra-powerful sorcerers. They have plots that transcend human generations and even their own deaths.
They don't get controlled, they control you.
You have to go beyond the very brief lore of the Paizo Bestiaries on this one.