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Did I use the wrong link? Oh bother.
As far as it being available through their website, that's a bit less exciting, as you can get most RPG products by ordering them online already.
What makes me more interested in this is both the fact that it is more readily available, as well as the impact it could have on sales if every Walmart were to place an order on them.

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I think it's great that they've got it for sale there. I think Wizards had 4E starter sets in Walmart as well, but there was a time, I'm told, when D&D was on a list of brands that was simply not allowed to be sold at Walmart.
People on that thread are wondering why it's with the trading card games and other collectibles and not in the toy and game section. The answer is that big stores like that aren't organized by the employees—they're essentially organized by the buyers for each department. And while many of you know that, this part may be surprising to more of you—the department that a product is *in* relates less to what the product *is* than it relates to who the buyer purchased the product *from*. In this case, the distributor who sells D&D to the mass market is the same distributor who sells them Magic: The Gathering, and since the collectibles buyer is the one who buys Magic, he's the one buying those D&D boxes, and that means they go in the collectibles section.
Similar things happen in bookstore chains that also have toys and games—if the person who buys the RPGs buys the Pathfinder Adventure Card Game, it gets stocked next to the Pathfinder RPG, but if the person who buys the board and card games buys it, it gets stocked with other board and card games.

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I've never understood card games :-)
Of any kind, well except maybe Go Fish and Uno :-)
Don't know why but my brain doesn't retain card game rules, except for the games above every time I play cards I have to relearn the rules all over again, its not a lot of fun :-)
You should play Fluxx; not because you won't have to re-learn the rules each time, but because everyone else WILL, so you won't be the odd one out. ;)