| Tangaroa |
A good question for the rules forum.
It looks to me rend is based off the base claw damage, with 1.5 str. So you would get improved natural attack for the claw, and it would also improve the rend.
There are a bunch of "rend" feats, however.
http://paizo.com/pathfinderRPG/prd/advanced/advancedFeats.html#rending-claw s
http://paizo.com/pathfinderRPG/prd/ultimateCombat/ultimateCombatFeats.html# greater-rending-fury
paizo.com/pathfinderRPG/prd/ultimateCombat/ultimateCombatFeats.html#improve d-rending-fury