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Venture-Captains are assigned to geographical regions, and the size of the region is largely dependent on player concentration, but that's not Mike Brock's only criteria. He has a list of places he's looking to place Venture-Captains, but I know that he is willing to listen to arguments for the need for Venture-Captains in other places. The size of a Venture-Captain's local player population is flexible as they grow play in their area, and they're not consistent across the board. If I had to guess, I'd suspect that the largest populations are in Atlanta and San Francisco - but I have no data to back that up.
The number of VLs is not, strictly speaking, linked to the size of the area. VLs are nominated and assigned by the local VC according to their need. In some geographically large areas, there might be a umber of VLs to allow them to cover the area, while in an area with a concentrated population like LA might need a few VLs to cover a number of stores and a large player base. There are no hard and fast rules bout how many VLs are assigned to an area, though.

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And, if we are doing it right, the PFS communities we serve are always growing.
An area may have potential, but very few players, and warrant a VC to try to help make it into something. There have also been some VCs appointed in areas that might not be top of mind when you think 'large population of potential players' that have raised up an active community and made it great.
Our areas of influence tend to bleed as far as we travel before we hit another VCs area. For instance, in Florida, I primarily serve Tampa Bay (which is geographically sprawling as it is), but I also go up to Gainesville, drive over to Orlando and the Space Coast, down to Sarasota/Ft Myers...