I went looking to buy Pathfinder and ended up having to search, carefully, for a way to buy it.
Why doesn't Pathfinder have its own category in the top level of Paizo's own section of its own store?
When I finally found it, I was in the process of buying an individual copy--but your site hung on "Send to this address" in the shopping cart. Good thing--because I was IMing with a friend who told me there were subscriptions.
Subscriptions?
I went back to try to find it and, well, had to dig for it. There didn't seem to be a place to actually buy a subscription--because there's no button. There's only a text link, unlike all the other buttons for all the other Pathfinder products.
When I selected subscription, under that line item, the total was -blank-. There was a grand total at the bottom, but I couldn't tell from your site how much the Pathfinder subscription was actually costing.
Also, buying a subscription to Pathfinder was $17.99, but buying them individually was $27.99. Since subscriptions offer only a 30% difference in price, why is buying them individually so dramatically more expensive?
And: Why is the subscription monthly for infinity? No six month or yearly subscriptions available?
Senior Software Developer
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Please accept my personal apologies for your difficulties with the website. These problems are nearly all my responsibility.
Pathfinder and the ongoing month-to-month subscriptions are brand new products for us, so we're still working out all the kinks with the website software and structure. I had set aside today for doing much of that work, but ended up chasing a nasty bug in the month-to-month subscription code.
The price difference between subscription & individual you cite is probably due to the difference in shipping costs. I still need to get the Pathfinder subscription "standard" shipping ($4 US, $5 everywhere else) wired up so you can select it when buying individual issues.
As to why annual subscriptions aren't available, that's been addressed elsewhere on these boards, but the short answer is: annual subscriptions are a giant pain.