Honestly, the first time I saw someone mention "Pathfinder" on an RPG forum, I thought it was related to Pathguy's character generators. I.E., I just assumed Pathguy had made a homebrew variant of some D&D game and also made a generator for his variant. After all, there's no way two separate entities could be making D&D-related content on the internet and both independently choose "Path-<something>" names, right?
Then, later, I found out that no, Pathfinder is group that is totally unaffiliated with Pathguy:P