Full Page Inserted Advertisements


Customer Service


Eric- In the future, if you all are going to include full page ads can you all at least perforate them so they can be easily removed. My Dungeon 136 had a full page add for a book club imbedded in the spine, my major beef is that taking the thing out of there threatened to tear up the mag, and has left a jagged broken piece of paper imbedded in there.

Anyways, I would be willing to pay more per issue even than to be bombarded with Ads like this one, but at the very least they should be easy to remove regardless.

Thanks,


YuKyDave wrote:

Eric- In the future, if you all are going to include full page ads can you all at least perforate them so they can be easily removed. My Dungeon 136 had a full page add for a book club imbedded in the spine, my major beef is that taking the thing out of there threatened to tear up the mag, and has left a jagged broken piece of paper imbedded in there.

I agree with YuKyDave. Perhaps the card inserts could be affixed to their respective advertisments using rubber cement? That seemed to work well enough for the fold-out maps, battle grids, and such. They won't fall out, yet they can be removed without damaging the magazine or leaving those annoying stubs of shredded cardstock.


Which also makes sense since Dungeon/we the consumer are already paying extra to have the delivery encased in plastic, why not just put the advertisement in there as a loose sheet of paper, that one can use or toss at one's pleasure?

Liberty's Edge

I'd say the same thing about the Ptolus advertisement in the most recent Dungeon. It isn't a full page, but while it is perforated, it leaves a 1/4" piece of paper in the spine.

If the ad is an insert, it should come out fully, in my opinion. I'd go so far as to say that advertisements that hamper my enjoyment of the magazine are more likely to cause me to choose not to buy what might otherwise be a good product. I'm picky that way.


Yeah I found it irksome enough, and couldn't remember if it was the exception and not the rule, and so went back through my back issues to see if I could find any, well I only checked a couple, :) and while I found some 3x5 ones, I didn't find any other big ones like that.

The Exchange

I would imagine that the likelihood of a Dungeon or Dragon coming out with no ads in virtually zero - a little question of the economics of magazine publishing. Ditto with perforated ads - as an ad purchaser, would you really want to buy an ad in a magazine with a format so they can just be ripped out and thrown away? And think of the extra cost to Paizo is printing the mags that way.

Personally, the ads don't bother me at all - I just don't notice them, by and large. I imagine the vast majority are the same. I'd probably prefer and magazine without them, but the overal quality of the product is very high, and part of that is paid for from the advertising revenues. If you want an ad-free magazine, there are probably some amateur fanzines out there - good luck on the quality of the contents!

The Exchange

Aubrey the Malformed wrote:

I would imagine that the likelihood of a Dungeon or Dragon coming out with no ads in virtually zero - a little question of the economics of magazine publishing. Ditto with perforated ads - as an ad purchaser, would you really want to buy an ad in a magazine with a format so they can just be ripped out and thrown away? And think of the extra cost to Paizo is printing the mags that way.

Personally, the ads don't bother me at all - I just don't notice them, by and large. I imagine the vast majority are the same. I'd probably prefer and magazine without them, but the overal quality of the product is very high, and part of that is paid for from the advertising revenues. If you want an ad-free magazine, there are probably some amateur fanzines out there - good luck on the quality of the contents!

I don't think anyone is complaining about the magazine having ads. The complaint is that a thick piece of construction paper was built in between the body of an adventure with no good way of removing it. I dont think the ad would have gotten complaints if it was placed someplace BETWEEN adventures or articles. My suggestions would've been between Prison Mail and the full page paizo ad, between From the editor and the full page PBM ad or after Gates of Oblivion and the Gamers Guide ad page. The placement of the ad coupled with the difficulty involved in its removal is whats at the heart of the matter, not a general dislike of ads. I like many of the ads in Dungeon and have discovered products that I hadn't known existed before so I like the ads. The one in question had a bad placement.

FH

The Exchange

Fake Healer wrote:
The complaint is that a thick piece of construction paper was built in between the body of an adventure with no good way of removing it.

Now you mention it, I remember that particular ad - that was pretty annoying (well, it must be for me to remember it). That did strike as a tad dumb.


Aubrey the Malformed wrote:
Fake Healer wrote:
The complaint is that a thick piece of construction paper was built in between the body of an adventure with no good way of removing it.
Now you mention it, I remember that particular ad - that was pretty annoying (well, it must be for me to remember it). That did strike as a tad dumb.

Due to the way in which magazines are printed, there are only three locations in the magazine where a bind-in can be placed. Since most advertisers request "far forward" placement that means there's really only one place we bind in BRCs or SSIs - unfortunately in that issue of Dungeon the SSI was bound in the middle of an adventure. Call it bad luck.

As for perforating the ad - that's not what the advertiser requested hence that's not what we did. I don't see us ever requesting an advertiser spend the money to perforate their bind-ins - if they wish to do so in order to make the ad a tear-out more power to them. However, in this case, that was not what the advertiser was looking for.

Hope this helps you understand why that SSI was were it was.


Josh, frankly that doesn't help very much, what I am wondering is why Paizo didn't ask the advertiser if it was ok to perforate the ad, and then pay for the additional cost themselves by realizing that putting an ad in the middle of an adventure was just a really bad idea in the first place.

Anyways, I'll start a poll here to see just how many people felt put out by the ad placement! Maybe if the response is sufficient Paizo will consider changing their modus operandi on this issue.

The current title just isn't catchy enough to attract people's eye, :)

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