Wizard Testing Facility |
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NobodysHome wrote:So, in my 40+ years of working with computers, I have learned some fundamental truths:
If something is easy to use, it doesn't matter what you call it, because people will figure it out and won't care about the name
If something is hard to use, changing the name won't help.
In spite of this, corporations spend billions every year renaming stuff that customers don't like in an attempt to make them like it.
So, yesterday I wrote about the hilariously bad attempt to make our documentation more user-friendly.
Well, last year Global Megacorp decided that the words "custom" and "customize" had a connotation of "difficult to use", so spent millions having us purge the application, the training, the documentation, and the help of the words.
The clueless team that wanted to produce the "user-friendly" docs handed off to a third-party company to "fluffify" the language. And apparently "custom" is very user-friendly, according to them, since now our published docs have had "custom" re-added all over the place.Corporate is pissed. I'm just giggling because they care SO MUCH which word we use. I don't think "configure" or "customize" sound all that much different, and I've been in the industry a few years...
That's hilarious, though I'm no longer dismissive of the power of words. A different adjective won't change how user-friendly something actually is, but it can change the perception of user-friendliness and that's just as important. Maybe more so than the reality itself.
I know that one of those words sounds much more user-friendly to me.
It's customize isn't it?
ten out of seven Eidolons agree with you.