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My recommendation after everything I have bought from my local game store is to carry one of all the Hard Covers with the exception of the Core Rule book which you should always have 2 of. My local store also has 1 copy of each hard cover as a "store copy" which you can use when there. (Though they rarely get used as players and GMs tend to want to own their own copy. It helps though.)
If you are going to host PFS I would recommend one of each of the modules that is sanctioned. 1 copy of RotRL, 1 of Shattered Start, 1 of Reign of Winter, 1 of Skull & Shackles, assorted flip maps and map packs (mostly basic terrains). The mini boosters sell well at our store but your milage may be different there. 1 pack of Critical Hit cards, 1 of critical fumbles, 1 of item cards for each AP you stock, status effect cards, and 1 map folio for each AP you have.
An assortment of battle mats, packs of Vis a Vis markers. The 5 pack that has 2x blacks, 1 blue, 1 red, and 1 green are the best IMO.
Always keep a beginners box there as well as a Bestiary box. The Pathfinder field guide....
I would steer clear of non sanctioned modules unless someone asks for them. The other thing you can do is offer to order whatever Pathfinder Items a player needs and just roll it into your weekly order. I would also (based on my experience) purchase a color laser printer for your shop. If a player needs to print a module/PFS scenario, you can sell the ink that way. There will always been a need for a printer there if you run PFS out of your store.
And the most important... just listen to what your players are asking for. Pathfinders seem to be a more patient bunch of people. Oh and the Game Mastery Guide is an awesome book for new GM's. Sure, many call it a fluff book but I found it amazingly useful.