This is sloppy work. There are plenty of people who are willing to experiment with Starfinder that are looking in the event finder _now_. They will find Starfinder events run by individuals & book them. They will not see any SFS events, and will not even learn that Society play exists.
I went through the event finder and found 2+ options for gaming in every slot. Paizo is missing out on using the GenCon event finder as a massive advertising tool.
Same for Pathfinder Society, obviously.