I guess a big part of what irritates me about macs are when my uni students whine that they're broke but they bring a fancy new MacBook and iPhone 5 to class. They just look at me like I'm slow if I tell them they'd have less student debt if they got a Dell :)
You get what you pay for, if you buy a Dell, you'll be looking for a new laptop in 3-6 months. You buy a Mac, you got a laptop for the next 4-5 years.
All I have to say about this, do it right and we will play. But in all seriousness, as long as the game stays away from the f2p model, it has a honest chance at success if game play, story, and immersion are there.
Only one thing can save this game if it goes with sub/f2p/MTX hybrid model, and that is if the serious gamers who pay a monthly subscription will have completely separate servers from f2p player base. What has ruined the other almost notable f2p mmo's is the fact that both types of player bases are all playing on the same servers.