Has anybody tried advertising their Facebook group/page, or other Pathfinder lodge internet sites via Facebook Ads or Google Ads, and if so, what was your experience, was it worth the cost? Or, is there a really good reason I should not do this? I have a Facebook group for my local, public PFS group, and I'm well aware that where I'm at, there are still a lot of people in the area who probably have no idea that we exist, and would probably try if they knew about us. In the past, I once was involved with a business (game store) that purchased Facebook Ads to spread the word about a card game we were starting up, and the results were amazing, well worth the cost.
If you have a local FLGS you can probably post on their website or in the store if the owner is friendly enough. I guess it would not hurt too much to try
My FLGS is pretty cool with us, I do advertise on his site and have posters up at his store. He was actually the one who came up with the idea for Facebook Ads, we were talking about reaching out to more people, mainly high school students, and that's how he's reached out to kids in the past (he and I were actually business partners at a former shop when we did the card game Ad that attracted lots of kids).