I don't really understand what the subscription's listed price means by "30% off cover price plus free PDF."
How much IS the AP subscription?
Each AP costs $15.99 (plus shipping) when purchased as part of a subscription, versus $22.99 cover price. You're basically getting the print/PDF bundle for the price of the PDF plus shipping.
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At least for me, my total cost per month is just under $22.99, but that includes shipping AND the PDF. And, I believe, that now includes the interactive maps, as well.
Plus, you are able to download the PDF of the adventure as soon as your copy ships--which is usually before non-subscribers are able to get it themselves.
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I spend, with shipping, $22.38 each month for a hard copy, .pdf, and interactive maps. It's totally worth it since I am getting, as stated above, a bundle for less than the cover price.
I run a local gaming club and can get products at cost and I still go with the subscription because it is less expensive and more convenient. If I bought it through my distributor I'd pay $12.41 plus shipping, so about $15 (freight cost varies based on how much we order but it's usually about $2 an item) for each issue for just the print copy, plus I would have to place the order instead of getting it automatically. If I wanted everything I get for my subscription it would cost me more once I got the print and .pdf not counting the interactive maps.
All told, it is totally worth the price.