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"To mark the 40th anniversary of the Internet, DARPA has announced the DARPA Network Challenge, a competition that will explore the role the Internet and social networking plays in the timely communication, wide area team-building and urgent mobilization required to solve broad scope, time-critical problems.
"The challenge is to be the first to submit the locations of ten moored, 8 foot, red weather balloons located at ten fixed locations in the continental United States. Balloons will be in readily accessible locations and visible from nearby roadways."
There's a $40,000 prize, but really I think it's all about bragging rights.

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>MIT Team Wins DARPA Network Challenge<
>Washington Post<
"The winning team was headed by scientist >Riley Crane<, who is studying social networking in a post-doctoral fellowship at M.I.T. and author of academic papers about YouTube. His team, the M.I.T. Red Balloon Challenge Team, was a collaborative effort that used an inverse pyramid model to encourage the help of others."
I wonder if they call their inverse pyramid model a multi-level management operation, or an upside-down Ponzi. ha!