Erik Mona
Chief Creative Officer, Publisher
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Issue #326's "blurb-free" cover was a test.
Conventional wisdom tells us that a magazine without coverlines gets creamed in the marketplace, and simply doesn't sell (the market has changed a lot since the halcyon days of Dragon, when the covers were expected to sell themselves).
Our customers tell us they hate coverlines.
So I decided, when presented with a wonderful piece of cover art, to see what would happen to our sales if we tried out a cover without coverlines.
It'll take several months before we find out for sure. In the meantime (in the interest of not losing our shirts), we're sticking with the conventional wisdom.
--Erik Mona
Editor-in-Chief
Dragon & Dungeon