Tarantula wrote:
Basically, if you want to affect the creatures in the squares, you put it on the border of their square, as it has a 10' effective range from the walls actual point.
The damage from being within 10' is not the same as the damage for passing through it, and the damage for it landing on you is the same as the damage for passing through it.
The two spaces, 'in the wall' and 'within 10 feet of the hot side of the wall', do not have equivalent effects.
Nonetheless, placing the wall along a border, and ruling that the occupants of the space right beside the hot side of the wall count as being 'in' the wall when the spell is cast, seems like a simplifying and useful workaround of the RAW