So I am building a shadow witch for a reign of winter campaign and I am having trouble deciding some of the aspects of it.
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1. Race: I have limited it down to either drow or fetchling. Drow has the cool shadow caster and nobility feats while fetchling has the +1 DC bonus and shadowy flavor
2. Archetype: I do not know what witch archetype would be good for a shadow witch
3. Feats: I know I eventually want to get the shadow grasp feat tree and want to go into crafting, and maybe get an improved familiar. But I don't know what order to get these feats in
4. Familiar: What familiar is best and what should the improved one be. Also, should I use an archetype.