Goblin Squad Member
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The thing with gold farming is that you cannot stop it, kind of like with the "war on drugs" in RL.
All you can try to do is put enough measures in place to make gold more expensive, so less players consider acquiring the in-game currency for real money.
What measures can you have in the game? Devs need to make tools to track inflow of cash and its sources, serializing loot to detect duping, randomizing mobs and resources, heavy limitations on what trial players can do in game, hardware authenticators making it hard for hackers to steal game accounts, staff to conduct investigations.
If bot farming becomes trivial, the MMO economy, player experience and subscriptions will suffer.