Myself, I like Wheaton's column...
All the other columns are about the nuts and bolts of the game, Wheaton's column speaks about the HEART of the game...I can afford that one page; besides, he writes well and humorously (at least to me).
And, yes, so far the column does seem a bit egocentric; unless he can turn the focus of the column away from himself from time to time, he's gonna run out of things to say (at least engaging things) fairly quickly. That would be a disappointment because, after all, at the end of the campaign it's the HEART that makes the game memorable...
