So an air elemental's turn could go something like this:
rd1) Start Whirlwind(reflex saves)+ move
rd2) Move
rd3) Move
...
Last rd)Whirlwind effect ends (non-action), trapped PCs freed(non-action), start whirlwind(reflex saves)+ move
or would the effect stop at the end of the elemental's last round, giving all the PC's time to scatter? then the elemental can start all over again.
Also, RAW says " ...A creature that can fly is allowed a Reflex save each round on its turn to escape the whirlwind...", and then it says"...Creatures trapped in the whirlwind cannot move except to go where the whirlwind carries them or to escape the whirlwind. ..." Does that mean that PCs with no flying ability who failed their reflex saves are stuck until the effect ends?