1) If a character uses the demoralize option and their check is successful for multiple rounds but dies or is knocked unconscious before those rounds expire, is the demoralized creature still shaken for the duration of the initial check?
2) Secondly, in general, when using the intimidate/bluff/diplomacy skills, should the character announce which skill he is trying to use and that be the default skill check or should the GM interpret which skill the PC is using according to the words/actions the player said/performed?
My example happened in a combat where a PC inquisitor said to some town militia, "If you guys attack us the guards are going to come get you." This was clearly a lie but the inquisitor wanted it to be an intimidate check.
I fully understand where these two skills could overlap but, in general, what should be the default method for determining which skill to use, GM interpretation or PC preference?