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Scott Betts wrote:
"It's not about producing minis that people don't want. It's about being able to produce minis that everyone wants ten of while at the same time being able to produce minis that everyone wants one of."
No one playing D&D wants 10 orcs for $40.
It's absolutely amazing how people don't get it. This guy gets it. No one wants 10 orcs for $40 and with a random model there is no guarantee that you won't get that (unlikely but it's called random for a reason).
Mr. Betts also kindly and professionally noted that in my "buy a complete set" for one price solution 'That I will lament how I now only have one goblin and not ten'. Ummmm.....no....I bought WOTC's random miniature lottery in the past I have all the orcs, goblins, skeletons, and guardsmen I can carry. Ah, the random model strikes again.
And you're right I don't have any experience in selling pre-painted plastic toys. My business is as a transportation supervisor for a Fortune 500 company. I handle literally over a million dollars of revenue a day. But you're right -offering a fair product at a fair price and making a profit is pure crazy talk. I have no idea what I'm talking about and so I will simply vote with my dollar.
Thank you Mr. Betts for setting me straight you sir are a scholar and economist without peer.