I had an idea a little while back. Paizo should make a base set like they have been, but make it half the size. All the cards would be as generic as possible. Then, every month or so come out with modules like they do Adventure decks. Each one would have just a couple scenarios, and all the cards would be specific to that module.
The base set could then be used for organized play, expanding the variety of scenarios they can provide. Players would use Character Decks, allowing the base set to be as small and streamlined as possible.
This would be helpful for people who can't afford to continually buy adventure decks but still enjoy playing.
But mainly, this way we can have We Be Goblins in card form!