Just finished a preliminary implementation of a Company database at www.pathfinderonlinehq.com
By Registering an account on the site, you can request the "add/manage a company role", and you can then fill out a form with information about your company and get it published on the site. You can register here: http://www.pathfinderonlinehq.com/user/register or follow the links at the top nav bar.
When you create a Company page, some of the info you can show is alignment, gameplay focus, sponsored settlement, even list enemy or allied companies. As well as a company logo and website links.
The idea is to create a database that new players can filter and sort through, based on things like "does this company do a lot of PvP" or "what size is the company?" so that they can better find the kind of people they'd like to play with. I think this will help everyone out, those recruiting, and those trying to join a group.