I'll admit that one of the reasons I haven't dived into Pathfinder is that I find the website almost impossible to navigate. The Paizo website feels like a ecommerce store first and foremost with everything else as a poor add-on. It took me more time than it should have for me to figure out what Pathfinder is, what the various products and subscriptions are, what the difference between them is, and so on.
Can I offer a few suggestions?
Pathfinder, the rpg, needs a home that *isn't* an ecommerce site. It needs a clear, clean, uncluttered, please for the love of god as few links and sidebar crap as possible, nice site. Don't even dare look to WotC as an example. It should be the community hub and a great reference for players completely new to the game.
While I'm at it, let me add my own wishlist for the Pathfinder website:
Personally, I'm not interested in hardcopies. As much as I like them, I move around too much and don't have the space. I would much, much rather invest and play an RPG for which the material is online. This is one reason I'm so excited about Monte Cook's Dungeon-a-Day.
For me, the ideal RPG website would have all materials online including rules and adventure modules. Not as PDFs but as actual web pages as PDFs are, let's face it, more difficult to read on screen than web pages. Most importantly, the site would include a searchable database of all spells, monsters, magic items, etc. I would gladly pay a subscription fee for such a site.
In fact, I could imagine a site and set of tools in which each account is a sort of personal bookshelf and database. I might only have access to the modules and web pages for which I've subscribed or purchased. Purchasing a module or book would include access to the crunchy bits in my own account database. For those that worry about offline access, it's still possible to provide PDFs or even some sort of desktop client.
Pathfinder is already becoming a solution to the problems WotC left behind for D&D. Could the Pathfinder site also be an example of DDI done right?