You're ignoring everything from this first part of the feat:
Quote:
Metamagic rods hold the essence of a metamagic feat, allowing the user to apply metamagic effects to spells (but not spell-like abilities) as they are cast. This does not change the spell slot of the altered spell. All the rods described here are use-activated (but casting spells in a threatened area still draws an attack of opportunity). A caster may only use one metamagic rod on any given spell, but it is permissible to combine a rod with metamagic feats possessed by the rod's wielder.
1. Why would you assume something is fluff when that fluff is contradicted by the rest of the text?
2. Why would they mention that it still provokes to cast the spell when, assuming your reading of the 'fluff', there would be no reason to think otherwise?