I ran the chase in Rise of the Goblin guild and prefaced the dice rolling with an explanation of the cinematic nature of the chase. I also threw down maps from the Rooftops map pack and put minis down for guards, horses, and wall and barrels in the way, etc.
Sure, the hafling got his buttons stuck trying to get through the wall, but the rogue and (suprisingly) the wizard were able to catch up to the goblin.
With the visualization and a little narration to go along with fail/success rolls, the players seemed to like it a lot.