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When I started The Brinewall Legacy, I had each character start inside town. The major NPC that each character was associated with gave each character a minor chore to do. While each character was walking around town, he/she met three separate minor town characters. The minor characters all stopped the PC to chat and share a rumor from the rumors table in the adventure or one I just made up.
It worked really well. Now, we actually started the Adventure Path with We Be Goblins, so several of the rumors were wild overblown exaggerations of the local goblin tribe. That amused my players a lot and gave them a sense of belonging to the community because they intuitively knew how to react to those rumors.