Hey now.
I have placed a pre-order for Shackled City HC right here at Paizo for $59.95 + $6.77 shipping. A steep price, but one that I'm willing to pay for starting a new Greyhawk campaign series.
But FRP is pre-selling the same book for $47.96 + $4.95 shipping.
I love Paizo and what they've done to improve _Dragon_ and _Dungeon_, but that's quite a price difference!
Now, that being said, I understand that FRP would sell an item like this as a "lead-in item" at slightly over cost, just to get you ordering on their site, possibly buying other merchandise.
*However*, I think it would be nice if Paizo offered a discount to current subscribers to one or more of their magazines when said subscribers are pre-ordering other Paizo products. It creates goodwill and strengthens customer loyalty, IMO.
Happy 4th!
--Ghul