What does the Bull's Eye blood hex actually do?

[Infiniteidk]

The text reads:
"As a standard action, you can curse a creature you’ve dealt damage to with a ranged weapon attack since the beginning of your last turn. The target must succeed at a Reflex save, or you don’t take penalties on ranged weapon attacks against the creature for the first range increment and you ignore any bonus to the creature’s Armor Class from cover. The creature still benefits from total cover. This effect lasts for 1 minute."

It sounds to my group that this allows you to ignore all penalties on ranged attacks in the first range increment, but we all agree that seems way too strong, especially considering that most blood hexes are fairly weak.

[Cavall]

Nope. That's exactly what it does.

But it's got to be damaged by the beginning of last turn

Fail a save

Be in first range increment

Somehow still alive after an archer went all archer on it

Wastes a standard action

You know you could just keep being an archer and shoot it again.