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I challenge you to present the best pitch to get new players to join PFS in 40 words or less (give or take).
"PFS is an organized play campaign where you take on the role of a Pathfinder Agent. Play in episodic scenarios that build towards a larger plot while allowing for flexible attendance."
I've gone for the objective submission, nothing but the facts. Can you do better?
(I just moved to a new city and am recruiting for a new lodge, so I'm reediting and revisiting my promo.)

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"PFS is a coordinated DnD campaign, that allows you to play many a character through multiple adventures. Many adventures, up to 12th level. There are a few restrictions as to what you can play, fyi. Go to Paizo.com for more information."
[Or LVC hands them a paper with the relevant info on it.]
Where we play, we often get onlookers who watch. We mention "Pathfinder" and get a confused "... okay" as a response. People react to the mention of DnD.

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Never played an RPG before? Miss DnD 3.5? Played other systems and want to try something new? Experience Pathfinder looking for a new group? All are welcome. We even have pre-generated characters for anyone who just wants to try a new game!
This is a cut down of what I use on the Meetup group I advertise through for the store I run at, and was taken from one of the VO's in my area. We also then have a simple handout for new players that helps them with finding the guild guide and other area games.

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The Pathfinder Society. Use dice to be someone else for a few hours. Perform powerful magic, fight great evils, plunder ancient tombs, and explore strange lands as part of both a real and in-game global community. Resurrection expenses not included.
Definitely more fluff than facts. I was trying to communicate the feel of the game more than anything else.