Why No RPG TV Commercials???


Paizo General Discussion

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Gorbacz wrote:
UncleO wrote:
TV commercials are no longer needed in this generation. A good YouTube/Twitch personality is just as effective as spending millions on a TV commercial. Look at what Table Top has done for board-gaming.
Pretty much this. 1 vid with Felicia Day talking about your game wins you far more sales than an ad on KFBVWCTV.

Which makes me wonder once again what the ballpark estimate on the cost to hire a youtube talking-head to back a product?

I know the one time I tried to find out, my efforts hit a dead end on specifics.


Gorbacz wrote:
UncleO wrote:
TV commercials are no longer needed in this generation. A good YouTube/Twitch personality is just as effective as spending millions on a TV commercial. Look at what Table Top has done for board-gaming.
Pretty much this. 1 vid with Felicia Day talking about your game wins you far more sales than an ad on KFBVWCTV.

For some audiences...which Paizo probably would fall under. So you're probably right in regards to Paizo properties.

I have NO idea why people love her so much to tell the truth...for me sort of a turn off...but people do seem to like her for some reason.


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Remember how World of Warcraft had nationwide TV spots just a few years ago?

Now... Not so much. It's so expensive that Blizzard, only at the HEIGHT of WoW market penetration, could afford them, and now that they've dropped like 4 or 5 million users...


TV comercials for RPGs just seems weird to me to be honest. I would approach such a thing as an oddity, something to excite children. Since it doesn't have actual video in the product, it would feel akin to tv ad for a novel or cards. They are great fun, but a bunch of people sitting around does not have the dynamic to capture it. All the fun is in their heads.

Liberty's Edge

Way too much expense for a niche hobby, I'm afraid.

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