WOTC Hiring: Director, Brand Marketing: Dungeons and Dragons


4th Edition

Sovereign Court

http://www.linkedin.com/jobs?viewJob=&jobId=2004179&trk=jobs_share_ fb

Full Text:

Spoiler:

Job Description
Suits Optional...
...Brains Required!!

Wizards of the Coast, a subsidiary of Hasbro, Inc., and the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games has an exciting opportunity for a Director, Brand Marketing: Dungeons and Dragons ® to join our team.

POSITION: Director of Brand Marketing, Dungeons and Dragons®
TEAM: Marketing
REPORTS TO: Vice President of Marketing

POSITION PURPOSE
Global brand management for Dungeons and Dragons®

KEY RELATIONSHIPS
Within the company, the Director of Brand Marketing - will determine the strategic direction and manage the P/L globally for the D&D brand in conjunction with research and development, sales, organized play, finance, project management and international Hasbro offices. The Director of Brand Marketing will lead the entire product lifecycle and development in collaboration with Hasbro Studios, Hasbro Labs, Hasbro Digital Hasbro Corporate.

Supervises:
- Lead and develop a team of Brand Managers and Assistant Brand Managers

Other Key Relationships:
- CAPS, R/D, Hasbro Corporate, Hasbro Labs, Hasbro Studios, Hub, Hubworld

JOB DUTIES
Essential Functions / Major Responsibilities:

* Set strategic objectives for the brand to ensure customer needs are met. Reconcile brand objectives with corporate goals.
* Create and drive overall brand strategy and positioning across product design, marketing and marketing communication.
* Foster the development of innovative digital and analog products targeting meaningful age groups and psychographics
* Grow profitably the brand by leading its regional expansion and category growth across a wide range of expressions (movies, TV series, books, games, licensed apparel, etc.)
* Leverage the most up-to-date digital marketing practices including online media, social media, interactive and direct marketing to grow the player community
* Manage brand P&L and makes key decisions on quality, cost, and timing for marketing programs and product under parameters set by the group Vice President.
* Manage overall brand A&P budgets and operating cost.
* Develop high-impact global marketing strategy, positioning and plans for major regions, in support of defined business & overall brand objectives.
* Write comprehensive strategic marketing, business, and sales plans
* Define and communicate all elements of the marketing program for the brand, including advertising, promotions, PR, retail programs, packaging, merchandising, and media initiatives.
* Ensure consistency of brand expression and essence throughout various marketing programs.
* Lead cross functional team members to excel in planning and execution of marketing and product plans Provide guidance to internal Wizards teams to tactically execute marketing plans.
* Provide internal International Marketing teams strategic direction for the brand.
* Evaluate current market trends and competitive activity; report on key findings.
* Coordinate with Hasbro product and media partners to deliver seamless marketing and brand messaging to the consumer.
* Act as key brand contact for business partners, international groups, Hasbro corporate, and press.
* Manage licensor/licensee relationships.
* Occasional travel required.
* Develop and mentor a team of intermediate and junior level marketer(s)

Performance Measures:
- Brand objectives, goals, strategies and measures as defined at the beginning of each year.

QUALIFICATIONS

Education and Training:
- Bachelor's degree from a four-year college required; specialization in Digital Marketing strongly preferred.
- MBA in International Business preferred.

Prior Related Experience:
- Minimum 5 years experience in digital marketing required including digital games marketing and/or social media marketing, online marketing and community marketing.
- Other consumer marketing and/or publishing experience preferred
- Knowledge of analog or digital role-playing games preferred

Knowledge, Skills and Abilities:
- Proven communication skills, particularly written and verbal required.
- Strong planning and organizational skills; ability to juggle and manage multiple priorities under tight project deadlines required.
- Experience with MS Word, MS Excel, MS PowerPoint and/or equivalent software required.
- Familiarity with Wizards products a plus – particularly Duel Masters
- Ability to work effectively with diverse groups of people.

Time Expected to Reach Full Performance Level in Position:
Three months

Physical Requirements: Standard office environment.

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We are an Equal Opportunity / Affirmative Action Employer.

See Job Description

Question for those in the know, what is duel masters and what is its relationship to d&d?

Dark Archive

Well you can find here some info about Duel Masters,
http://duelmasters.wikia.com/wiki/Duel_Masters_Wiki

I am unsure exactly what relationship could have with d&d.

Grand Lodge

Pathfinder Adventure, Rulebook Subscriber; Pathfinder Battles Case Subscriber

Clearly, they are looking for someone to manage the new edition.

Dark Archive

blundith wrote:

Well you can find here some info about Duel Masters,

http://duelmasters.wikia.com/wiki/Duel_Masters_Wiki

I am unsure exactly what relationship could have with d&d.

Maybe something related to the new skirmish game (with non random boxes of minis), which I heard will be featuring card-based mechanics.


Hmm. I checked through the jobs section of the Hasbro site http://jobs.hasbro.com/ but it doesn't seem to be posted there yet - either that or the position's been filled already and linkedin hasn't yet removed the job.
I did notice, on the Hasbro site, apparently they're looking for a senior director for the Transformers brand, too,

Spoiler:
Sr. Director, Global Brand Marketing & Strategy - Transformers
Location: RI - Pawtucket
Employment Type: Regular
ID: 7059

Description

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

Function/Purpose:

We have an immediate need for results-oriented, global marketing leader to drive our Transformers Brand messages and vision around the world. In conjunction with the objectives set in the global brand strategy, you will build a cohesive and actionable category marketing plan for the brand, leveraging the best thinking from around the world and realizing synergies in execution. Partnering with internal and external resources, you will develop and execute integrated programs, including advertising, promotions, public relations, etc. You will ensure consistency in brand expressions around the globe. You will monitor category plan relevance to the region at any stage of brand development (launch through licensing). Finally, you will collaborate with internal departments relative to the global entertainment and licensing strategy.

Primary Duties and Responsibilities::

The Senior Director, Brand Marketing will serve as a key business leader to inspire and drive innovative marketing strategies across our Mega Brand - Transformers. He/She will partner with internal/external resources to develop and execute integrated marketing programs that ensure consistency, growth and relevance across the games organization.

Additional responsibilities will include:

*

Develop extensive category plans for the brand, ensuring the brand has a meaningful long term consumer position and achieves maximum volume profit/growth.

*

Assist with analysis of products, brand and category performance.

*

Develop primary communication vehicles in advertising, PR, online, etc.

*

Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal design staff and external providers.

*

Provide timely and consistent communication of brand activity and key information to internal business partners.

*

Act as point person/key liaison on all licensing related business matters.

*

Oversees regional merchandising activities relative to category plan.

*

Innovate the brand across multiple touch points (digital, creative, retail, advertising and global).

*

Build a cohesive and actionable category marketing plan for the brand.

*

Develop marketing plans and implement multi-layered programs (digital, mobile, etc.) that drive sales growth for the many brands in Hasbro’s games portfolio

*

Oversee digital content development for the brand, developing immersive functionality and digital enhancements to our analogue gaming products.

*

Build Hasbro’s expertise in understanding how key consumer groups access and use information and entertainment across various platforms, ensuring Hasbro invests marketing dollars to deliver the greatest ROI for each demographic segment.

*

Utilize metrics from Hasbro brand marketing programs to educate the organizations and make well informed, ROI driven decisions on future marketing efforts.

*

Provide leadership and creative thinking to the analysis of market trends, and the identification of new market opportunities.

Education, experience and critical skills required:

*

Bachelors Degree in Marketing, Advertising or related field. An MBA or advanced degree highly desirable.

*

The Senior Director, Brand Marketing will be a seasoned and strategic business executive with proven experience in consumer organizations where marketing drives revenue. The candidate will have an in-depth working knowledge of the consumer and/or entertainment landscape and a successful track record delivering programs that meet or exceed corporate revenue goals.

*

Comfortable working in a fast-paced environment, The Senior Director, Brand Marketing should possess:

- 8+ years of brand strategy/marketing experience in forward thinking consumer organization preferably supporting a global brand.
- Experience at an executive level leading creative and marketing efforts for multiple brands.
- Track record of managing a multiple projects with a demonstrated ability to prioritize efforts based on ROI to the business.
- Experience managing a portfolio of brands, developing community, gaming and other web based projects (preferably kid and/or entertainment sites).
- Proven track record for developing cross channel marketing plans that meet/exceed business objectives.
- Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others.
- Ability to consult on the business needs and the strategies or tactics for utilizing a digital channel to deliver quantifiable business results.
- Background which includes hands-on accomplishments in delivering market share, sales growth and profitability.
- Expertise in planning, prioritizing and goal setting including the ability to manage multiple projects, determine project urgency and create detailed action plans.
- Proven experience building and mentoring a team.
- Capable of shaping a clear strategic vision and effectively communicating that vision throughout all levels of the organization.

J2W Posting Code: Total Brand Management

Business Unit: Global Marketing .

Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island
Job Segments: Advertising, Brand Manager, Branding, Channel Marketing, Creative, Management, Manager, Marketing, Marketing Manager, Marketing MBA, MBA, Merchandising, PR, Retail, Retail Sales, Senior Brand Manager, Strategy, TV

so maybe they're having a general shake up in the brand management section...


I think the most telling part of that job is this )bolding mine)

Education and Training:
- Bachelor's degree from a four-year college required; specialization in Digital Marketing strongly preferred.
- MBA in International Business preferred.

Prior Related Experience:
- Minimum 5 years experience in digital marketing required including digital games marketing and/or social media marketing, online marketing and community marketing.
- Other consumer marketing and/or publishing experience preferred
- Knowledge of analog or digital role-playing games preferred

so it looks as if the big push is going to be digital..what could this mean for the brand I wonder. We have already had much discussion of the direction a 5E could take..might we see the disappearance of D&D as a book based game altogether?

Liberty's Edge

2 people marked this as a favorite.
DM Wellard wrote:


so it looks as if the big push is going to be digital..what could this mean for the brand I wonder. We have already had much discussion of the direction a 5E could take..might we see the disappearance of D&D as a book based game altogether?

I think it's more likely that the digital frontier is where you need to advertise these days. I think it's a leap of logic that hiring someone who can utilize the current media mechanics to get word of your product out there means the death of pen & paper from D&D.

S.


Stefan Hill wrote:
DM Wellard wrote:


so it looks as if the big push is going to be digital..what could this mean for the brand I wonder. We have already had much discussion of the direction a 5E could take..might we see the disappearance of D&D as a book based game altogether?

I think it's more likely that the digital frontier is where you need to advertise these days. I think it's a leap of logic that hiring someone who can utilize the current media mechanics to get word of your product out there means the death of pen & paper from D&D.

S.

This.


Pathfinder Adventure, Adventure Path, Lost Omens Subscriber

Social Media is the new marketing climate. I wouldn't hire anyone without that experience for that sort of position. Whatever the product was.


The most telling part of this to me is that there is not a requirement to know RPGs. Just to know wizards products in general. You could say it is assumed but I still would have expected it.


Curious wrote:
The most telling part of this to me is that there is not a requirement to know RPGs. Just to know wizards products in general. You could say it is assumed but I still would have expected it.
The Actual Job Description wrote:
- Knowledge of analog or digital role-playing games preferred

So what's telling about this, exactly?

Oh internet.


Oooh! Fun Conspiracy theory!!!!!! There was that reported gaffe at GenCon this year about the Neverwinter book. *Link* Maybe someone got fired because of that!!!!!!
(Yes, I know it's highly unlikely. Hence all the exclamation marks, for added silliness. :) )

Grand Lodge

deinol wrote:
Social Media is the new marketing climate. I wouldn't hire anyone without that experience for that sort of position. Whatever the product was.

Social media is highly dependent on the product offered. If you are selling to college age and teens, it's definitely important. If you are selling to the middle-aged and older, then you have a very good chance of missing your target audience.


sieylianna wrote:
deinol wrote:
Social Media is the new marketing climate. I wouldn't hire anyone without that experience for that sort of position. Whatever the product was.
Social media is highly dependent on the product offered. If you are selling to college age and teens, it's definitely important. If you are selling to the middle-aged and older, then you have a very good chance of missing your target audience.

I'd argue that you're shooting yourself in the foot if you ignore it, regardless of target audience. It's not at the point where it completely supplants traditional marketing, but it is at the point where any serious brand needs to have it covered. I think that's all they're doing here.


Pathfinder Adventure, Adventure Path, Lost Omens Subscriber
sieylianna wrote:
deinol wrote:
Social Media is the new marketing climate. I wouldn't hire anyone without that experience for that sort of position. Whatever the product was.
Social media is highly dependent on the product offered. If you are selling to college age and teens, it's definitely important. If you are selling to the middle-aged and older, then you have a very good chance of missing your target audience.

Yes, a marketing strategy needs to be broad based. You can't ignore social media. You can't ignore traditional media. A marketing director needs to be an expert in all possible ways to get their message out.

Besides, are you trying to tell me D&D doesn't have teens and college students as part of their core audience? Also, I'm in my mid-thirties. Most of my friends are gamers and highly active on social media. How is social media not a perfect fit for RPG advertising?

Grand Lodge

deinol wrote:
sieylianna wrote:
deinol wrote:
Social Media is the new marketing climate. I wouldn't hire anyone without that experience for that sort of position. Whatever the product was. [Emphasis Mine]
Social media is highly dependent on the product offered. If you are selling to college age and teens, it's definitely important. If you are selling to the middle-aged and older, then you have a very good chance of missing your target audience.
Besides, are you trying to tell me D&D doesn't have teens and college students as part of their core audience? Also, I'm in my mid-thirties. Most of my friends are gamers and highly active on social media. How is social media not a perfect fit for RPG advertising?

However, your statement as highlighted above was "Whatever the product was". There are some products where social media would be a waste of time. Let's take senior incontinence diapers "Depends" as an example.

Sovereign Court

What you are saying might be correct (for Depends), but how is it relevant to the conversation at hand?

The table top rpg community has embraced social media. We have a ton of podcasts, blogs, tweets, facepages etc... The OSR movement, who are in my impression trying to recreate the experience of playing in the 1970s, is a movement precisely because of social media.


sieylianna wrote:
However, your statement as highlighted above was "Whatever the product was". There are some products where social media would be a waste of time. Let's take senior incontinence diapers "Depends" as an example.

Even Depend has an official online forum community. And clearly someone thinks that a Twitter account marketing adult diapers is a good idea.


Pathfinder Adventure, Adventure Path, Lost Omens Subscriber
sieylianna wrote:
However, your statement as highlighted above was "Whatever the product was". There are some products where social media would be a waste of time. Let's take senior incontinence diapers "Depends" as an example.

You are right, only 95% of products can effectively marketed through social media. On the other hand, my wife's grandmother writes a blog. My parents and most of my aunts and uncles are on Facebook. So I guess social media is only good for targeting people aged 70 and under.

But my general statement still stands. The majority of marketing departments today are asking themselves what their social media strategies should be. Not all of them have figured them out yet, but they are scrambling to get on top.


Charles Evans 25 wrote:

Oooh! Fun Conspiracy theory!!!!!! There was that reported gaffe at GenCon this year about the Neverwinter book. *Link* Maybe someone got fired because of that!!!!!!

(Yes, I know it's highly unlikely. Hence all the exclamation marks, for added silliness. :) )

You mean it in silliness, but you may (or may not) be surprised at how many really obsessive nerds cried death on WotC for something that likely only they cared about in the first place, and are even now rubbing their hands together as they conclude that this is the mistake that will kill 4e FOREVER!


deinol wrote:
sieylianna wrote:
deinol wrote:
Social Media is the new marketing climate. I wouldn't hire anyone without that experience for that sort of position. Whatever the product was.
Social media is highly dependent on the product offered. If you are selling to college age and teens, it's definitely important. If you are selling to the middle-aged and older, then you have a very good chance of missing your target audience.

Yes, a marketing strategy needs to be broad based. You can't ignore social media. You can't ignore traditional media. A marketing director needs to be an expert in all possible ways to get their message out.

Besides, are you trying to tell me D&D doesn't have teens and college students as part of their core audience? Also, I'm in my mid-thirties. Most of my friends are gamers and highly active on social media. How is social media not a perfect fit for RPG advertising?

I killed my FACEBOOK account about a month ago because it felt really intrusive. However I use lots of other 'social media' I guess in the form of podcasts, youtube and blogs.

My mother who is 63 uses facebook and social media MORE than I do. I am a nerd that likes the internet. My mom uses net abbreviations and the Instant message abbreviations I curse my students for using in papers.

When I text someone I use proper english no matter what. When my mom texts she says "U R gr8, how ru? " etc etc.

Social media is no longer a generational thing. My mom loves Facebook. I Hate it.

I use net and media for gaming, my mom responds to it for marketing.

Grand Lodge

deinol wrote:
You are right, only 95% of products can effectively marketed through social media. On the other hand, my wife's grandmother writes a blog. My parents and most of my aunts and uncles are on Facebook. So I guess social media is only good for targeting people aged 70 and under.

And of my parents, brothers, sisters, nieces and nephews, I am the only one that I am aware of with facebook (etc) accounts. You are projecting your particular circumstances on to the world, that's not always reliable.


Pathfinder Adventure, Adventure Path, Lost Omens Subscriber
sieylianna wrote:
And of my parents, brothers, sisters, nieces and nephews, I am the only one that I am aware of with facebook (etc) accounts. You are projecting your particular circumstances on to the world, that's not always reliable.

No, I think you are. You are missing the point. A marketing strategy needs to be broad, and utilize many methods of getting the message out there. So yes, there will be people you can't reach using Facebook alone. But it is still foolish to ignore Facebook. Wizards could spend hundreds of thousands of dollars running a national TV ad that reaches millions of people. Only a small percentage of which will be potential role-players. Or they could run an ad on Facebook for a few dollars that will be seen by 100,000 people who have "liked" Pathfinder.

The power of social media is the ability to get your information into the eyes of people who will be interested in it.

And social media is way bigger than just Facebook or Twitter. Social media includes blogs. For a few dollars they can run web ads that only show up on RPG blogs.

Some of the best social media uses aren't even ads. Making a funny video about a gnome and his badger video that gets linked and e-mailed and liked and passed around gets your target audience to advertise for you.

Or convincing Penny Arcade and Wil Wheaton to podcast some sessions of D&D reaches a narrowly targeted audience of potential gamers.

So yes, if you only use one avenue of social media you won't reach everyone you would like. But there are a very larger number of people on Facebook. They represent far more diversity than you seem to want to give them credit for. And more importantly, you can target your ads to specific groups with very specific interests.

I'm not a marketer, and I see all of the above things happening. I'm certain an actual marketing director will have many more creative ways to sell his product. But no modern company is going to hire someone who only uses one marketing channel.


sieylianna wrote:
And of my parents, brothers, sisters, nieces and nephews, I am the only one that I am aware of with facebook (etc) accounts. You are projecting your particular circumstances on to the world, that's not always reliable.

Really? Do you live in the woods? :)

But seriously, how many of those relatives do play RPGs?

How many people do you know who play RPGs but don't have any social network presence (facebook, twitter, g+), don't participate in forums, have no internet-enabled phone but do buy RPG products more than once a decade?


Malaclypse wrote:
sieylianna wrote:
And of my parents, brothers, sisters, nieces and nephews, I am the only one that I am aware of with facebook (etc) accounts. You are projecting your particular circumstances on to the world, that's not always reliable.

Really? Do you live in the woods? :)

But seriously, how many of those relatives do play RPGs?

How many people do you know who play RPGs but don't have any social network presence (facebook, twitter, g+), don't participate in forums, have no internet-enabled phone but do buy RPG products more than once a decade?

Well I am one WITHOUT twitter, facebook, G+. 3 members of my group do not have facebook or the others. I participate in forums, but I found releif from Facebook liberating. I really see no need to share pictures of your front steps with the world.

I hated when I had to sit on a couch and look at peoples pictures. Why would I want to see them ALL THE TIME?


Pathfinder Adventure, Adventure Path, Lost Omens Subscriber
Mournblade94 wrote:

Well I am one WITHOUT twitter, facebook, G+. 3 members of my group do not have facebook or the others. I participate in forums, but I found relief from Facebook liberating. I really see no need to share pictures of your front steps with the world.

I hated when I had to sit on a couch and look at peoples pictures. Why would I want to see them ALL THE TIME?

You cannot escape.

This forum is social media. The power of social media is that it is a giant game of 7 degrees to Kevin Bacon. Except in most cases you need no more than 3 degrees.

We are talking about Wizards new marketing director position because someone saw it on a social networking site (LinkedIn) and posted it here. You are discussing your opinion about 4E over in another thread. The very fact that you are involved in discussions about Wizards and 4E on a site controlled by their competitor is all the proof you need to see how powerful and pervasive social media is.

So you don't need to be on Facebook, Twitter, G+, or whatever the hot new social site is to be effected. Do you read RPG blogs? Do you read web-comics? Do you read forums? Do you go on the internet? Then social media is impacting your life, what you are thinking about, and what you are talking to your friends about. Even if you don't do any of those things, you have friends that do.

You cannot escape.

Liberty's Edge

Pathfinder Adventure Path, Rulebook, Starfinder Roleplaying Game Subscriber
deinol wrote:


You cannot escape.

This forum is social media. The power of social media is that it is a giant game of 7 degrees to Kevin Bacon. Except in most cases you need no more than 3 degrees.

We are talking about Wizards new marketing director position because someone saw it on a social networking site (LinkedIn) and posted it here. You are discussing your opinion about 4E over in another thread. The very fact that you are involved in discussions about Wizards and 4E on a site controlled by their competitor is all the proof you need to see how powerful and pervasive social media is.

So you don't need to be on Facebook, Twitter, G+, or whatever the hot new social site is to be effected. Do you read RPG blogs? Do you read web-comics? Do you read forums? Do you go on the internet? Then social media is impacting your life, what you are thinking about, and what you are talking to your friends about. Even if you don't do any of those things, you have friends that do.

You cannot escape.

Resistance is futile.


Pathfinder Adventure, Adventure Path, Lost Omens Subscriber
John Woodford wrote:
Resistance is futile.

Best Star Trek line stolen from Doctor Who. ;)


deinol wrote:


You cannot escape.

This forum is social media. The power of social media is that it is a giant game of 7 degrees to Kevin Bacon. Except in most cases you need no more than 3 degrees.

We are talking about Wizards new marketing director position because someone saw it on a social networking site (LinkedIn) and posted it here. You are discussing your opinion about 4E over in another thread. The very fact that you are involved in discussions about Wizards and 4E on a site controlled by their competitor is all the proof you need to see how powerful and pervasive social media is.

So you don't need to be on Facebook, Twitter, G+, or whatever the hot new social site is to be effected. Do you read RPG blogs? Do you read web-comics? Do you read forums? Do you go on the internet? Then social media is impacting your life, what you are thinking about, and what you are talking to your friends about. Even if you don't do any of those things, you have friends that do.

You cannot escape.

I pretty much agree. I just got rid of facebook because it was annoyng me; not to protest any movement.

Liberty's Edge

deinol wrote:
Mournblade94 wrote:

Well I am one WITHOUT twitter, facebook, G+. 3 members of my group do not have facebook or the others. I participate in forums, but I found relief from Facebook liberating. I really see no need to share pictures of your front steps with the world.

I hated when I had to sit on a couch and look at peoples pictures. Why would I want to see them ALL THE TIME?

You cannot escape.

This forum is social media. The power of social media is that it is a giant game of 7 degrees to Kevin Bacon. Except in most cases you need no more than 3 degrees.

We are talking about Wizards new marketing director position because someone saw it on a social networking site (LinkedIn) and posted it here. You are discussing your opinion about 4E over in another thread. The very fact that you are involved in discussions about Wizards and 4E on a site controlled by their competitor is all the proof you need to see how powerful and pervasive social media is.

So you don't need to be on Facebook, Twitter, G+, or whatever the hot new social site is to be effected. Do you read RPG blogs? Do you read web-comics? Do you read forums? Do you go on the internet? Then social media is impacting your life, what you are thinking about, and what you are talking to your friends about. Even if you don't do any of those things, you have friends that do.

You cannot escape.

+2 Even senior citizens are finding out they have to learn how to use a computer whether they want to or not.


I dont use my Facebook account..my(definitely non tech-savvy)wife uses hers daily but then she keeps in touch with her extended family in the States through it.

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