Edit: Nevermind, the 2PM pacific time is stated in the "Official Rules".
Director of Brand Strategy
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The window of entry closed at 2pm, as has been indicated since the contest was announced. We recommended many times that people not wait until the last minute to submit their items for this very reason. Chances are very good that next year's first round will be similar to this one, though, so save your item and submit it early next time.
Damn, been so swamped with work I haven't been able to write up my item until now. Was thinking the deadline was midnight tonight... DOH!
On the bright side, I'm like 340 days ahead of schedule for the 2012 contest!
Good Luck everyone!