|Rick Kunz Webstore Coordinator|
This is pretty... and steeply priced. I'm not saying you can pick up a similar device for another popular system for less than half of this... but I guess that is exactly what I'm saying.
To be fair this is unique branding and a gamble in the market; business is not always a sure thing. I do wish Paizo the best for this and can't say I won't eat crow if they release a Starfinder box. :)