|RAILYARDgamesJames Owner/operator - Railyard Games|
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Running a Pathfinder game at a store would also help, I think. It would generate interest which would (hopefully) turn into sales for the store.
It's now some 12 years later after this post was originally added.I am relatively new retailer on Vancouver Island in Western Canada and totally agreeing that running an instore game or regular basis is almost a necessity.
We have a regular Saturday afternoon game that welcomes observers and first time players and we charge $5 per player to help keep the lights turned on.
By doing this in a region of 50,000 people that has never had a game store we have built up a dozen core players that all have switched from D&D 5e in last few months...because of our promo, availability of local stock, and knowledge. (Do we lose D&D sales by doing this you ask? From our experience to date...Answer is "NO" as we have three separate beginner in-store D&D groups playing per week.
Having said all that...I do have a gripe as the retailer who does the heavy lifting of introducing players (and customers) to the PF system. They turn around and start purchasing direct online and the retailer who introduced them to PF gets no credit when hard copy and pdf products are purchased... Seems to me that today's retailer could issue a PAIZO # and membership and that somehow a way could be found to credit the bricks and mortar operations for future online purchases...Some recognition would be nice.