Coming form a 5e group who were heavily using DnD Beyond, it has been a very rude awakening. Possibly a fatal one as my group want to go back just because of the tooling. The big killer is cost. Yes, I know they are talking about group licensing, but they have been doing so forever, and judging by recent posts, they haven't even figured out how they want to do this yet. But as things stand, the expectation is pretty much that every player at the table buys every book that will be used. Including adventure modules. My group's reaction has been along the lines of "is this some kind of Joke?". Perhaps they have been spoiled, but fact is, that is that the competition have been offering excellent content sharing for years.
I would also note that in dnd beyond, when you buy a book or adventure, you get the full hyperlinked text of that adventure or book as well. You don't need to buy it as a physical copy at all if you don't want to.
So long and short of it, HLO is in inferior, far more expensive version of D&D beyond, and is absolutely without a doubt, if not actually hurting sales of PF2, definitely not promoting them in the same DnD Beyond does for 5e.
I have seen people here argue but poor Lone Wolf is only 6 people compared to Curse's hundreds. We can't expect the same quality of product from them even if we are paying much more. Well, to be perfectly honest, and in the nicest possible way, that is utterly irrelevant to me as a customer. I have zero, nil, nadda interest in their size, their organisation or their level of profit. I wish them well of course, but it pretty much ends there. I am not buying an inferior product, at a higher cost, because they are small. (And after the realmworks debacle, and how they let down their customers, I really would really raise a doubting eyebrow at how great they are anyway). Bottom line, if they are too small to develop and support this product properly, I strongly advise Paizo to find someone who can, because they are hurting Pathfinder2. This is
I know I'm coming across very harsh here and I do wish Lone Wolf well, but as Abadar teaches us, that is the reality of being a business.
