On the topic of the comic, when you do want to show new iconics, would your rather add them to the roster, cycle out some of the current iconics, or switch perspectives to a new group?
That's not something that's been decided yet... but it would make sense to retain some of the current ones and cycle in new ones slowly, so that readers of the comic who have no prior experience with the brand aren't completely put off by the sudden change of the characters.
It'd be like having a dozen issues of a new Batman comic and then on the 13th issue suddenly the star is a wrestler superhero who can burrow fast. There has to be some crossover when you change main characters.
Which raises the question - would you read the adventures of El Luchador Topo?
Nope! Not unless it was written by someone I read everything they write of by for.