Paizo and Artificial Intelligence

Illustration by Wayne Reynolds

Over the last few months, the world has seen a huge upsurge in interest, use, and quality of algorithm-generated imagery and text. Since we launched the company in 2002, Paizo has made its reputation with the assistance of countless traditional artists and writers, who are just as integral to the success of our games as our in-house editors, art directors, designers, and developers. The ethical and legal issues surrounding “AI art” and writing prompt programs—and the serious threat they pose to the livelihoods of partners who have helped us get to where we are today as a company—demand that we take a firm position against the use of this technology in Paizo products.

In the coming days, Paizo will add new language to its creative contracts that stipulate that all work submitted to us for publication be created by a human. We will further add guidance to our Pathfinder and Starfinder Infinite program FAQs clarifying that AI-generated content is not permitted on either community content marketplace.

Our customers expect a human touch to our releases, and so long as the ethical and legal circumstances surrounding these programs remains murky and undefined, we are unwilling to associate our brands with the technology in any way.

Stated plainly—when you buy a Paizo product, you can be sure that it is the work of human professionals who have spent years honing their craft to produce the best work we can. Paizo will not use AI-generated “creative” work of any kind for the foreseeable future.

We thank the human artists and writers who have been so integral to our success in the past, and we look forward to working with them for many years to come.