Paizo Publishing's 10th Anniversary Retrospective—Year 4 (2006)

Battling Headwinds

Thursday, June 28, 2012

This blog entry is the fifth in a series of blogs commemorating Paizo's 10th anniversary.
Click here to read the first installment.

Paizo was optimistic heading into 2006. The previous year, we had worked very hard to build a business that could not only stand on its own, but also be innovative. We weren't out of the woods yet, but we could at least see the edge of the forest drawing ever nearer.

As I mentioned in the 2005 blog, we had decided on a six-point strategy to build a more solid foundation for Paizo. We dubbed 2006 a "retrenching year," since our plan was to continue to build upon the strategy of 2005. Many projects started in 2005 saw their fruition in 2006, and we started projects in 2006 that wouldn't see the light of day until 2007. Here's how we attacked each of our six key strategies in 2006.

  • Expand our subscriber base for Dragon and Dungeon while continuing to make those businesses more efficient.

Dragon Magazine had a bit of a retrenching year too, since it was hitting its stride and things were looking good on the subscription and circulation fronts. Both the Demonomicon of Iggwilv and Core Beliefs regular series saw new installments, and the much beloved Campaign Classics themed issue returned with all-new features for every published D&D campaign setting! But the big news was Dragon 344, which celebrated the 30th Anniversary of Dungeons & Dragons. For this special occasion, we asked Gary Gygax to write a new Gord the Rogue short story, Bruce Heard to revive his Voyage of the Princess Ark column, and Ed Greenwood to pen another Wizards Three short story installment.

Dungeon Magazine continued its string of amazing Adventure Path installments, finishing up the Age of Worms in Dungeon 135 with a battle against old Kyuss himself. Then in November, Dungeon 139 launched the Savage Tide Adventure Path with a return to Sasserine, a town first introduced in the Shackled City AP. In that same issue, we added to the infamous Maure Castle with a Rob Kuntz–penned adventure, "The Greater Halls."


The cover for the Savage Tide Adventure Path Player's Guide.

But the biggest news for Dragon and Dungeon came behind the scenes, and was something that the public wouldn't learn about until early 2007. In April, I'd asked Wizards of the Coast for a meeting with the following agenda:

We would like to discuss the long-term relationship with Wizards for Dragon and Dungeon magazines beyond the term of the current contract. Paizo has plans to spend money and resources to build up the magazines, but since these expenditures have a long window of monetary recovery, we are hoping to come to a consensus on how our two companies plan to work together on the magazines past next March.

Our license for publishing Dragon and Dungeon was due to expire in March 2007, and this meeting would be the first step toward negotiating a renewal of that contract. It took a while to find a time that fit everyone's schedule, and we finally had to resort to meeting by phone rather than face-to-face. On May 30, 2006 at 2 pm, I had a conference call with Wizards, and it was during this call that they let me know that they had other plans for Dragon and Dungeon; they wouldn't be renewing the license for the magazines. I personally don't remember much of my reaction, but after the call, I brought Erik in to my office and told him the news, tears streaming down my face. (Read Erik's recollection of this major event below.)

We always knew that this might be a possibility. That was, after all, one of the main reasons we had been building the other parts of our business: so we wouldn't be caught unprepared if the unthinkable were to happen. But I don't think any of us ever really thought that this was much more than a remote possibility. Dragon and Dungeon were finally firing on all cylinders and were enjoying critical acclaim that hadn't been seen in years. So this news struck us to the core. In one meeting, the last large chunk of the company that we started not quite four years before was going away. We were numb. How the heck were we going to cope with this? Frankly, it seemed impossible at the time.

I have to give Wizards of the Coast a lot of praise for how they handled the end of the license. Contractually, they only needed to deliver notice of non-renewal by the end of December 2006; without the extra seven months' notice they chose to give us, I'm not sure that Paizo could have survived. Wizards also granted our request to extend the license through August 2007 so that we could finish up the Savage Tide adventure path. This gave us quite a bit of time to figure out how we were going to cope with the end of the magazines. It would have been very easy for WotC to have handled this in a way which would have effectively left Paizo for dead—all they would have had to do was follow the letter of the contract. Instead, they treated us like the valued partner we had been, giving us the ability to both plan and execute a strategy for survival. For that, I will always be thankful.

The news caused us to kick our plans for other product lines into a higher gear. In fact, before even two hours had elapsed, we'd already scheduled an offsite meeting at my house. We knew that the key to our survival beyond Dragon and Dungeon hinged upon our mastery of creating adventures, particularly Adventure Paths. So we started to plan for what would end up being one of the most shocking announcements in the history or RPG gaming... but that tale will have to wait until the 2007 blog!

One decision we had made earlier in the year ended up helping us quite a bit in this transition. As I mentioned in a previous blog, sending renewal notices for subscriptions is a very expensive task that eats up a lot of a sub's profits, so we were trying to encourage more and more folks to manage their subscriptions on paizo.com. In April, we had unveiled month-to-month subscriptions, which allowed subscribers to be charged for an issue each month instead of prepaying for an entire year—to our knowledge, this was virtually unprecedented in the magazine industry. Sending magazines until the subscriber told us to stop meant that we didn't have to send renewal notices, and that was helping our bottom line. We had no idea at the time, of course, but this system would be our salvation the following year—it meant that there were were a lot fewer people we'd have to refund subscription money to when the magazines ended. For the first part of 2006, month-to-month subs were offered in addition to the usual 1-, 2-, and 3-year subscriptions; soon after we learned that the magazines were ending, we discontinued the long-term subs and added a new six-month sub.

There were also some major personnel changes for the two magazines. With the departure of Keith Strohm early in the year, Erik Mona was promoted to Publisher. Erik and I have been working together since the late 1990s, and have developed a very similar mindset when it comes to the business end of things: perfect for somebody overseeing the entire publishing arm of Paizo. In June, we promoted James Jacobs to Editor-in-Chief of Dungeon Magazine, filling the spot Erik vacated. Erik remained the Editor-in-Chief of Dragon Magazine until it's end.


The final Dungeons & Dragons book published by Paizo, The Art of Dragon Magazine Hardcover.
  • Expand our license for Dragon and Dungeon to create official non-magazine Dungeons & Dragons products—especially those we could base on in-demand but out-of-print material from the magazines.

Following up on the success of the Shackled City hardcover in 2005, we managed to publish two more D&D products before our license expired. The first was Monster Ecologies, a compilation of the very popular article series from Dragon Magazine that found its genesis all the way back in Dragon 72 in 1983! We compiled the best of these articles and updated them for D&D 3.5. The final D&D book we published was the Art of Dragon hardcover, released on the last day of 2006! Dragon had launched the careers of many of the most famous fantasy artists, and this book was a celebration of that artwork. We spent hours poring through old magazines and looking through boxes of old transparencies from TSR, culling the best and putting them into a book beautifully designed by Sean Glenn. All in all, a fitting end to our licensed D&D book line.

  • Create generic gaming accessories that would appeal to our RPG customers.

At the end of 2005, we had just launched the GameMastery Map Pack line. 2006 saw five more packs: Graveyard, Countryside, Fortress, Haunted Mansion, and Dungeon Chambers.

In March, we launched the GameMastery Item Card line with Item Pack One. Item Cards were designed to provide GMs with beautiful full-color cards to represent the loot they give out in games. Players could then use the cards to keep track of their inventory rather than scribbling things on their character sheet. Later in the year, we released two expansions in booster pack form. Hero's Hoard and Relics of War turned out to be very divisive, with many customers complaining about the randomization and collectibility of the cards, including special foils. Paizo had gone with the booster format in response to some discussions with our distributors, but it almost killed the Item Card line. (In 2007, we went back to the non-random deck format that continues today; there have been 19 total releases in this line so far.)

In December, we also released the GameMastery Campaign Workbook, a pocket-sized journal for GMs to record a wide variety of information for their campaigns. Unfortunately, the glue used to bind the book was faulty, and we had to to initiate Paizo's first (and so far, only) major product return program, exchanging glue-bound copies with new spiral-bound copies early the following year.

Though this doesn't adhere to the "generic" part of the goal, we released a line of unpainted metal miniatures for Monte Cook's Ptolus campaign. Erik has a longstanding friendship with Monte, having played in his Ptolus campaign for years. When Monte came by the office to show off some of the incredible artwork going into his magnum opus, we just had to jump in and make miniatures for it! We had already started making metal minis as part of the Compleat Encounter line, so it was fairly easy to get the Ptolus line going. We made twenty miniatures over the next year or so, and when we started to create our own campaign setting in 2007, Monte allowed us to add the figures from this line to the minis we already had from the Compleat Encounter line, creating the Pathfinder Chronicles Miniatures line. (Two of the Ptolus miniatures were deemed too different to be included in our setting: the Arcane Pistoleer and the Leonine Warrior.)

  • Expand Paizo into areas of gaming outside of RPGs that would spread our risk around.

The first Titanic product, Kill Doctor Lucky.

As I mentioned in the 2005 blog, we'd started Titanic Games, a sister company to Paizo, partly as a means to publish some of the more successful Cheapass Games in high-quality editions. The first product from Titanic was the Kill Doctor Lucky Deluxe Edition, released in October 2006. With a full-color fold-out board of the Lucky mansion and painted wooden tokens to represent the characters, it was an instant success, and continues to sell well for us; it's now in its third printing! We also started work on a couple other Titanic games that would appear in 2007.

  • Use our strong position in the distribution chain to help other publishers get their products into game stores, taking a bit off the top for our efforts.

We were fortunate to add several wonderful sales partners to our roster in 2006, companies which we are still representing into the distribution trade today!

In January, we added Cheapass Games to our distribution efforts—a logical move due to the formation of Titanic Games. Instantly, Paizo's catalog grew by more than 75 products.

We also joined up with Dead Gentlemen Productions, the folks who created the critically acclaimed movie The Gamers. As big fans of their movie, we were super excited to help get the DVD into game stores around the world.

We'd met Steel Sqwire at Gen Con that year, and we loved their Flip-Mats and their wire area-of-effect templates. We started off simply distributing their products, but we eventually added them to our own GameMastery line; to date, we've released 44 different Flip-Mats.


Paizo's 2006 Gen Con crew. We shared our booth with Looney Labs; they're the folks in the white lab coats.

At the end of the year, we also started selling an accessory from Open Mind Games that also ended up becoming a GameMastery staple: the Combat Pad, which revolutionized tracking initiative with an innovative write-on/wipe-off magnet system.

  • Increase paizo.com sales by expanding the scope of products available on the website through partnerships with other publishers, who would in turn bring in new customers for us.

The paizo.com online store had a number of huge milestones in 2006, the biggest of which was the addition of the old TSR PDFs. Because of our connection with WotC through Dragon and Dungeon, Wizards was very open to letting us sell the whole catalog of PDFs. This created a lot of buzz among our community, and the cash flow was very welcome.

Our new web store manager, Phil Lacefield, Jr scored us another D&D coup—Milton Bradley's Dungeons & Dragons Fantasy Adventure Board Game and its two expansions, Eternal Winter and Forbidden Forest! This board game wasn't generally available in the United States, but Phil found a source in the UK that let us bring these cool D&D collectibles to folks here in the US.

Products like these helped paizo.com sales nearly double in 2006. This led to myself, Vic Wertz, and Jeff Alvarez augmenting the warehouse crew as they fulfilled orders, especially during the Christmas season.

At Gen Con, Paizo raked in 4 golds and a silver at the ENnie Awards:

  • Best Cartography: Silver Medal for The Shackled City Adventure Path
  • Best Adventure: Gold Medal for The Shackled City Adventure Path
  • Best Campaign Setting/Setting Supplement: Gold Medal for The Shackled City Adventure Path
  • Best Supplement: Gold Medal for Dragon Compendium, Vol. I
  • Best Free Product/Web Supplement: Gold Medal for Age of Worms Overload

Lisa, James, Erik and Jason at the 2006 ENnies.

Sarah Robinson snaps a photo of Wes reacting to his White Elephant gift at the Paizo holiday party. Web Store Manager Phil Lacefield Jr. Jr. Jr. throws a... um, let's go with "Vulcan gang sign."

With all of the successes that we had in 2006, it should have been a year of rejoicing; Jeff, Erik, Vic and myself had been keeping the cancellation of Dragon and Dungeon to ourselves as the four of us planned out how Paizo would survive this turn of events. Eventually, we could keep silent no longer and we brought the rest of the employees up to speed. One of our biggest fears was that we were going to lose a bunch of employees as they headed out to look for more stable employment, but we needn't have worried: not a single employee left the company once the cat was out of the bag, a true testament to the loyalty and dedication of our staff.

By the end of the year, our plans were in full swing, and I sent a long email to our lawyer asking him to look into trademark registration for something called "Pathfinder." But that's a story for next year...

Employees who started in 2006 (in order of hiring date):
Phil Lacefield Jr, Web Store Manager
Michelle Barrett, Special Project Coordinator

Employees who left in 2006 (in order of their end date):
Rob Head
Keith Strohm

Lisa Stevens
CEO

Paizo 2006: Behind the Closed Door

As summer 2006 approached, I had plenty of reason to be optimistic about the future. Paizo had (barely) survived the loss of Star Wars Insider, Amazing Stories, and Undefeated magazines, but things on the Dungeons & Dragons front were considerably sunnier, or at least I thought so at the time. For much of the previous year, then-publisher Keith Strohm had been warning me that the tea leaves suggested we might soon become "the Dragon and Dungeon company," and while that represented a significant reduction in the company's original scope, it did put the focus purely on magazines that were under my personal control, and I felt confident that the teams working with me on those magazines could handle a little adversity. We'd just completed a creative relaunch and visual re-design of both magazines that was generating significant good will with an approving audience, and I had big plans for the two magazines I had read for virtually my entire life. To make things even more interesting, Keith left the company to pursue a new relationship in Chicago, and I was promoted from editor-in-chief to publisher of the whole company. I was eager to apply the same improvement standards that we brought to the magazines to the entire company. Our relationship with Wizards of the Coast was going strong, and I was ready to make "the Dragon and Dungeon" company a creative and financial success.

Sure, we were approaching the end of the Dragon and Dungeon licenses, too, but with the popular relaunches behind us, subscriptions on the rise, and powerful wind in our sails from the Shackled City and Age of Worms Adventure Paths, there seemed little reason for concern. In the five years since we'd started the company, every single issue of both magazines had sailed through approval meetings with our pals at Wizards of the Coast (in all that time, the only final layout item they ever rejected was a single panel in a cartoon strip), most of whom were former colleagues and personal friends. Heck, several of them used to work in the periodicals department that eventually became Paizo, or had left Paizo to rejoin the mothership, so going over there for business meetings always seemed like a bit of a reunion. I was riding high in the early couple of months of my publisher-hood, and although Paizo faced some clear challenges, I had big plans for the future.

Unfortunately, Wizards of the Coast had big plans for the future as well, and they didn't involve working with Paizo Publishing. In fact, they didn't involve printed magazines at all. Much to my surprise, our 2006 year of "retrenchment" and building on past successes was about to become the most stressful year in the company's history, and one of the biggest turning points for my own career.

A ratty old collection of Dragon magazines stuffed in the back of a comic longbox I received as a gift as a grade-schooler cemented my love of D&D and inspired me to a lifelong dream of editing Dragon magazine one day. From that point in about third grade, virtually every academic and professional decision I made was aimed at learning the necessary skills and making the right contacts to one day put me in the editor-and-chief seat at Dragon magazine. My heroes were people like Kim Mohan and Roger E. Moore, and I watched the careers of folks like Wolfgang Baur and Dave Gross, studying them for patterns and paths others had taken to the position I so desired. By 2006 I'd finally clawed my way into that role, the culmination of more than 20 years of hard work and concentrated effort. I had finally arrived, and my preference was to remain editor of Dragon as long as humanly possible. I wanted it to be my career. I wanted to leave a lasting mark on the magazine that had been such an important part of my life. For someone who had lived so much of that life dedicated to a plan designed to get me to exactly where I was, I hadn't really planned much about what might happen after Dragon magazine.

That seemed like a solid strategy until the day in late spring when Lisa Stevens called me into her office to discuss a phone call she'd just had with the higher-ups at Wizards of the Coast. As soon as I saw the tears streaking down her face, I suspected that the call had not gone quite as expected. Lisa was in shock. Not only would Wizards not be renewing our license to create Dragon and Dungeon magazines, but they were going to cease publishing the magazines entirely. There was some vague chat about Wizards wanting to start a kind of online subscription program tied to their upcoming edition (something they'd been very cagey about, and about which we'd only heard the barest of rumors by this point), but the upshot was that in just a few months, the magazines as printed products would be dead and buried.

And I was the one who would get to shovel the grave dirt onto their corpses.

Not exactly the role I had been prepping for since third grade. While Lisa's tears showed her human concern for the business we had built and the employees she referred to as family, I wasn't quite ready to think about any of those big-picture concerns, yet. I was still fixated on the massive sense of rejection I felt from folks who had been my coworkers at Wizards, and whom I still considered close friends. I was worried about my own career, and about the fate of two pillars of D&D that had helped support the brand (and my own gaming hobby) for decades. I couldn't even contemplate a world without Dragon and Dungeon magazines, even as I had just been told that world was coming. Soon.

I don't remember a lot of the details about that conversation in Lisa's office. I do remember numbly wandering out of the building to take a quick walk to gather my thoughts. It was a gorgeous day, and I'd lately been in the habit of taking a half-mile walk on my lunch hour, so my slipping out must not have seemed odd to my co-workers, who had no idea what had just transpired. I walked down Richards Road to an old abandoned residential hospital that had a nice lawn behind it facing a gorgeous wall of trees. I sat down on that lawn for a half-hour, going through the ramifications of the day's news, and building a huge list of questions and next-steps in my head.

What will happen to Paizo?
Will the members of the editorial staff land on their feet if the company collapses?
How do we let them know? When?
How in the world am I going to explain this to the readers?
How can we end Dungeon magazine in the middle of the Savage Tide Adventure Path?
Will the prisoners who send me mail every week blame me for canceling the magazines?
Where do we go from here?

In the days and weeks to come, a lot of those answers grew more and more clear. Paizo would go on. Once we came up with the idea behind a "monthly Adventure Path book" (not yet called Pathfinder), the management team resolved to chart a path to the company's survival that kept every employee intact. We'd already experienced a bunch of layoffs, and to transition the company into its new form in 2007, we'd need all hands on deck. To their credit, Wizards of the Coast graciously extended our license by a few months so we could bring the Savage Tide Adventure Path to its proper conclusion, and even though it's fair to say things between the two companies were very awkward for a while, everyone still remained friendly and cordial. I wrote a cover-my-ass editorial directly to the prisoners, laying out their importance to the magazine, lest I incur some unfortunate vendetta.

Telling the editorial staff was the most difficult part of the transition for me. It took us several weeks, perhaps even months, before we had our business plan for what would come next, and in that time we decided not to tell the editorial staff about the potentially fatal blow to the company (holding that secret for so long was probably the most soul-warping experience of my life). We were worried that once the staff knew the end was in sight, they might abandon ship for a more stable career somewhere else (perhaps even at Wizards of the Coast). And we needed the staff focused on the magazines if we were going to bring the Paizo Era to a close with the style and care that we knew these magazines required.

So it was with a lot of trepidation that I walked into the "editorial pit" and closed the door behind me. That door had only closed once before, when I had to tell the staff about the loss of Amazing Stories and Undefeated several months earlier, and all knew it was a grim omen. Everyone gathered around the editors' cubes, and I dropped the bomb as gently as I could. They had concerns and questions of their own, it's fair to say, and everyone in that room could probably write an essay as long as this one to explain what was going through their own minds upon hearing the news.

I know what was going through my mind. "You guys are the best. The magazines are better now than they've ever been. And we're about to make something even better together, to chart a new future for the company where we will be masters of our own destiny. But you've got to stay at Paizo for us to pull it off. Please don't leave. Please don't leave. Please don't leave."

Six years later, it seems almost silly that I was so concerned. The vast majority of the folks in that room still work at Paizo today. James Jacobs, Jason Bulmahn, Wesley Schneider, James Sutter, Sarah Robinson. That's basically my editorial management team these days at Paizo, and they were all there that day, all scared out of their minds, but all ready for what was right around the corner.

These folks are among my best friends, and among the strongest employees Paizo has ever had. Yes, I was worried about a life without Dragon and Dungeon magazines, but I was even more worried about a Paizo without these pivotal employees.

They all stuck around, and they've all made innumerable contributions to Paizo Publishing and the project that would eventually become Pathfinder. I tend to think of that day "behind the closed door" as a real bonding moment for the staff, and the first day of the new Paizo Publishing.

Erik Mona
Publisher

More Paizo Blog.
Tags: Auntie Lisa's Story Hour Paizo
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Liberty's Edge

Wolfgang Baur wrote:
And the silver lining, as several people have pointed out, has been extremely worthwhile for gamers everywhere. Beware of idle hands forged in the crucible of magazine publishing, when those hands are turned to creating great gaming material. :)

Of course, that could be said about someone else as well :)

Liberty's Edge

5 people marked this as a favorite.
Pathfinder Roleplaying Game Superscriber
Michael Dean wrote:
(Paizo? Sounded like an italian takeout restaurant. Paizo Pizza!).

If Paizo opened a pizza place, I would subscribe.


1 person marked this as a favorite.

Geez. These blogs are tear jerkers every time.

I had always been a fan of Dragon magazine since my time in the Army, and I didn't even notice when it changed hands to Paizo. I wasn't really product savvy in that way, I didn't know who made the chips I eat, or raised the cows, or whatnot. Dragon was just a DnD mag, and I enjoyed it.

I think it was when they announced the non-renewal that I even realized Paizo was in charge of them, and suddenly things clicked...Paizo, not WotC, had been behind the huge upswing in quality that Dragon had experienced. It was then that I gave Dungeon another look, and found out that I loved Dungeon even more than the new Dragon. (My Savage Tide+ campaign has been running for years now, since Pathfinder Alpha) A flurry of back issue buying later, and I was stunned that anything this good could go away.

It definitely soured me on 4e right out the gate, since I saw the lack of something I had come to love as tied directly to that product's release.


I remember the email asking people like me with some Dragon and Dungeon "credit" remaining about switching to that strange and newly announced product called "Pathfinder" or getting our money back.

To be honest, I was not really enthralled at first but being a bit lazy and wondering about the hassle of cashing in a cheque in $ in Britain, I just chose the subscription option. After all, Paizo had graciously replaced some Dragon issues lost in the post before, they had been kind to me, so I thought they deserved a break. Of course with having Erik Mona and others who knew how to write decent Greyhawk stuff, there was also some hope for that Pathfinder thingy to be half-decent too...

That decision got me a Pathfinder "Chartered" Subscriber (and later superscriber) handle on the website. Ain't many of them around! ;)

Back to the blog entries, they show that the people at Paizo not only have some talent, they also have the balls (even for the ladies) to make tough decisions.

Scarab Sages

Lord Slaavik wrote:
That decision got me a Pathfinder "Chartered" Subscriber (and later superscriber) handle on the website. Ain't many of them around! ;)

High Five, Brother Slaavik!


And to you fellow "Chartered" Snorter.

Odd that you do not get the "superscriber" moniker too, you seem to allow Paizo to empty your bank account every month like me.
Oh... I got the Planet Stories subscription back in the days. I think that was the one that made me super-scribe to Paizo.


I only hear about Paizo through BoardGameGeek, and what's interesting is that Paizo's only been talked about with their Pathfinder system. So it's interesting reading about 2005/2006, in the pre-Pathfinder days. With the Game Mastery series, it's entirely possible that Paizo could have hit "diworsification" by spreading itself too thin over multiple lines -- much like WotC did with its digital content and other pre-boardgame projects.

Lantern Lodge

8')


These blogs make for a neat read. I can't wait for the biggies.

It never occurred to me how rough it must've been to get your dream job, the thing you've always wanted to do, and have to shepherd it through it's final days. I wanted to work for TSR when I was a kid too. You guys get props for doing it well. The last year of the magazine runs was just....spectacular.

The loss of the magazines was painful (best value in gaming, ever) but, the outcome has been pretty cool. It might not have been the smartest decision for WotC, considering how poorly the online mags were handled but gaming is better for it overall. The idea that one company would have absolute control of all gaming content would seem to just take us back to the weird years in the early 90's. Not something I would have enjoyed.

Another thing I liked about this installment, 3PP and their relation to Paizo. One of the things that really got me back to gaming after a multi-year hiatus was the odd stuff from some of the little guys. I've always wondered how that relationship was not adversarial considering this market is so "boutique". The support and even praise given to the 3PP by Paizo has been a nice change of pace. It's pleasant to see Lisa actually consider them an asset to the company's product catalogue. That's another thing that sets Paizo apart.


Quite interesting to read that WotC handled the end of the licenses very decently. Great blogpost again, here goes another month of waiting for the next one.

Sovereign Court

Lord Slaavik wrote:

And to you fellow "Chartered" Snorter.

Odd that you do not get the "superscriber" moniker too, you seem to allow Paizo to empty your bank account every month like me.
Oh... I got the Planet Stories subscription back in the days. I think that was the one that made me super-scribe to Paizo.

I think Snorter needs the Pathfinder Tales sub to have the same moniker as you.

I need a time-machine and the RPG-line sub...

Dark Archive

I guess I'm in the minority here and I credit Lisa for being diplomatic in her views of WoTC giving Paizo an advanced non-renewal notice for and allowing an extension to the magazine license. In the end it was good business for WoTC to do what they did. They certianly could not provide content for them nor did they have a means to disseminate it in the platform they were hoping to use in the future. Essentially the IP would languish for a year until 4E came out. Instead Paizo did the work for them by continuing to publish a popular and high quality periodical that only enhanced both magazines reputations. A win-win for both parties involved I think.

I just think it would be a bit naive to think WoTC was doing Paizo a "a solid" by extending the license. I have a hard time believing that if Wizards digital initiative was ready to go when the licenses were expiring, that Paizo would have been able to get that extension, and it did Wizards no good to have both magazines in limbo, out of sight and mind of customers when another company could foot the bill to keep it in the minds of gamers until 4E was released.

Sovereign Court RPG Superstar 2009 Top 32, 2010 Top 8

@Jim,

Even if WotC had been ready to go day 1 with their digital 'magazines', it doesn't change that 'they'* were kind enough to let Paizo know 6 months early that the license wouldn't be renewed.

*

Spoiler:
They being defined as whomever was in charge of that decision

Dark Archive

Pathfinder Roleplaying Game Charter Superscriber

"Kindness" could also be seen as "avoiding a riot from the fans if they cut off an AP halfway through".

Dark Archive

Pathfinder Pathfinder Accessories Subscriber; Pathfinder Roleplaying Game Superscriber; Starfinder Charter Superscriber
Kain Darkwind wrote:

Geez. These blogs are tear jerkers every time.

I had always been a fan of Dragon magazine since my time in the Army, and I didn't even notice when it changed hands to Paizo. I wasn't really product savvy in that way, I didn't know who made the chips I eat, or raised the cows, or whatnot. Dragon was just a DnD mag, and I enjoyed it.

I think it was when they announced the non-renewal that I even realized Paizo was in charge of them, and suddenly things clicked...Paizo, not WotC, had been behind the huge upswing in quality that Dragon had experienced. It was then that I gave Dungeon another look, and found out that I loved Dungeon even more than the new Dragon. (My Savage Tide+ campaign has been running for years now, since Pathfinder Alpha) A flurry of back issue buying later, and I was stunned that anything this good could go away.

It definitely soured me on 4e right out the gate, since I saw the lack of something I had come to love as tied directly to that product's release.

They're going to start getting better from next time...


Quote:
Will the prisoners who send me mail every week blame me for canceling the magazines?
Quote:
I wrote a cover-my-ass editorial directly to the prisoners, laying out their importance to the magazine, lest I incur some unfortunate vendetta.

Did I miss something? Was there a significant contingent of subscribers who were in prison? Or is it metaphorical, and if so, for what?

Contributor

1 person marked this as a favorite.
Bobson wrote:


Did I miss something? Was there a significant contingent of subscribers who were in prison? Or is it metaphorical, and if so, for what?

A little-known fact is that Dungeon and Dragon were *wildly* popular with prison inmates. A lot of prisons have very strict guidelines about what sort of mail inmates are allowed to receive--for instance, no hardback books--and thus the prisoners are starved for interesting reading material. There's also not a ton to do in prison, and who needs "escapism" more than someone who's incarcerated? So yeah--there's a lot of gaming in the penal system. Over the years, we got a ton of letters. Sometimes they even included the homemade spinners they used (in places where dice weren't allowed), or homemade dice made from compressing layer after layer of toilet paper (the same method sometimes used for creating shivs).

Now you know why Dungeon's letters column was called "Prison Mail"...

Contributor

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We still get letters from prisoners lamenting the end of the print versions of Dragon and Dungeon.


You could sell them a subscription to the adventure path line ;)


Good to know that there's still gaming to be found in prison.

Liberty's Edge

Wander Weir wrote:
Good to know that there's still gaming to be found in prison.

Planning on going to prison?

The Exchange Kobold Press

3 people marked this as a favorite.

My favorite bit of prison mail ever was an actual letter sent to TSR around 1994.

In this letter, a Mafioso appealed to the writers at TSR to help him write his life story and split the profits. By which he meant, some game writer would do all the work, and the mobster would take the money.

It stayed up on the bulletin board for a month or so and was the subject of some discussion, but so far as I know, it got no reply.

Paizo Employee Director of Sales

Chef's Slaad wrote:
You could sell them a subscription to the adventure path line ;)

Oh, we do, when they can. However, it is a bit more difficult for inmates to have a Pathfinder subscription due to the email address requirement. Inmates that have moved onto Pathfinder will often have a non-incarcerated agent of some sort (i.e. "someone on the outside") who manages their subscription online for them.

The more you know!


See this whole thing just gets even more interesting.
Penal Gaming clubs, A much better alternative to the Nation, Brotherhood, Crips or Bloods.

Dark Archive

Maybe I should save this for the next blog, but anyway ...

I wasn't particularly a fan of Paizo in those days. I had a subscription to Dungeon and Dragon, and was happy with the magazines but not happy with the way they kept going astray, or turning up a few weeks after my FLGS got theirs. Paizo were very good about getting me replacement copies - and sometimes the original would also turn up eventually - but I got fed up with it and cancelled my subscription. Instead, I ordered the magazines from my FLGS each month.

However, when WotC decided not to renew the licenses, I was extremely angry. I surprised myself by how angry I was - Dungeon and Dragon had been part of my life for a very long time; even though hadn't always bought the magazines, it was good to know they were around to support the hobby. They seemed to be doing well, and now they had been cancelled for no reason.

(In fact, there was a reason, as we eventually found out, but that just made things worse - I personally wasn't ready for a new edition, and if there was going to be a new edition surely the magazines would have been the best place to highlight it, as happened with 3rd edition.)

Twenty dollars plus overseas postage seemed like a lot of money for the new Pathfinder thing, and since I wasn't a subscriber I didn't have any money already tied up with Paizo. If circumstances had been different, I doubt I'd have signed up for Pathfinder. However, it seemed like an excellent opportunity to make a point to WotC that I was not happy with them, and since I was now going to boycott WotC products I had some spare cash.

So I became a charter subscriber for all the wrong reasons, and have never had cause to regret my decision. I'm not angry any more, just sad for the loss of Dungeon in particular. These days WotC is just another gaming company - if something of theirs appeals to me, I'll buy it.


Wolfgang Baur wrote:

My favorite bit of prison mail ever was an actual letter sent to TSR around 1994.

In this letter, a Mafioso appealed to the writers at TSR to help him write his life story and split the profits. By which he meant, some game writer would do all the work, and the mobster would take the money.

It stayed up on the bulletin board for a month or so and was the subject of some discussion, but so far as I know, it got no reply.

Should've given that guy a cameo in Council of Thieves! =]

I do have one question: the rejected comic panel that Erik mentioned... would that be the Mr. Potato Head cameo in the very last story arc of Dragon's version of "Order of the Stick"?

I was also curious as to how Rich Burlew was able to print a compilation of those strips so many years later - I would have assumed that creative control of that content would have been retained by either Paizo or WotC, but then I know very little about the cartooning business beyond how good Bill Watterson was at drawing dinosaurs. =]

Paizo Employee Creative Director

Power Word Unzip wrote:

I do have one question: the rejected comic panel that Erik mentioned... would that be the Mr. Potato Head cameo in the very last story arc of Dragon's version of "Order of the Stick"?

I was also curious as to how Rich Burlew was able to print a compilation of those strips so many years later - I would have assumed that creative control of that content would have been retained by either Paizo or WotC, but then I know very little about the cartooning business beyond how good Bill Watterson was at drawing dinosaurs. =]

Nope. It was a Mt. Zogon comic... one we reprinted later on in the Zogonia compilation (at the top of page 62).

Scarab Sages

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I suspect I remember this time a little differently than most people. I remember it as the year when I discovered Paizo had won my loyalty as a freelance writer.

Dragon was my gateway into my entire career. Dave Gross published my first professional work in Dragon, and his advice and assistance set me on the path to being hired as a member of the WotC RPG writing staff. As both the guardians of my most beloved hobby and the people paying me for writing more often than anyone else, WotC was my first priority in my writing schedule. I once turned down an non-WotC offer for work because Rich Baker had said he "might" have a WotC project for me halfway through the proposed writing schedule. The developer was stunned, and flat out asked me "How do I inspire that kind of dedication?"

It was a dumb move in a lot of ways, but I write from the heart and the heart often dictates who I write for.

Though I worked at Wizards of the Coast at the same time as several past and present Paizo employees, for the most part I didn't know them well. For the most part we worked on different things and in different areas (Sean K Reynolds being a major exception to that trend). The only dealings I'd had with Erik Mona while we were both at WotC were magazine-related, and mostly after I had learned I was being laid off. (Unlike most people laid off the day I was, WotC kept me on for another two months after that. I was basically a dead man walking.)

So when Paizo was first created, I really thought of them as "WotC's Magazine Department with a Funny Name" instead of being its own company or a group of people I had a strong relationship with. I paid attention to them because of their control of Dungeon and Dragon, but I'd moved on from articles, mostly, and was doing web things for WotC and bigger projects for WotC and several other companies.

Then, suddenly, Wes Schneider contacted me in early 2005 and asked if I'd like to do Dragon again. I was honored to be asked, instead of sending in a pitch, and discovered I missed writing for Dragon. Wes became my main contact for Dragon articles, and through 2005 I got a lot of work, and had a lot of funny exchanges with him. (Once when trying to explain I needed to cut the intro to the Mooncalf, which I kept just making smaller by editing it from 300 words to 200 words, to 100 words, to 50 words, he had to say "You get twelve words!") When I'd turn an article in, he'd send another email asking "What can I get you working on next?"

For most everything else I wrote, I had to go out and scrounge for work. Wes, and through him Paizo, let me know they wanted my efforts whenever I was free, and they got in touch with me. And, suddenly in later 2006, they were making sure I knew they would always have work for me if I wanted it. I didn't know then that they'd already lost the license, but I can see with hindsight they were preparing me to not freak out when I head the news. Paizo wasn't just a place I could sell articles... it was a professional relationship.

So when a Paizo Dragon article (ecology of the devourer as I recall) conflicted with a proposed WotC project... for the first time ever I picked someone other than WotC. Don't get me wrong, I still love WotC to death, and I've done a lot of work for them. But if I had to pick who to work with, I picked Paizo.

Amusingly when Pathfinder was announced I got an email from Wes that said "So! It's been like three hours now. When am I going to start getting queries for monsters from you in Pathfinder?"

And I felt very at home.


Wander Weir wrote:
Good to know that there's still gaming to be found in prison.

Not necessarily. This reminded me of a news story I saw a while back. One prison, at least, decided to ban D&D. Not a very well-reasoned decision (they said it could lead to gang behavior and fantasies of escape). And, ironically, it happened in Wisconsin, where D&D was born.

http://www.nytimes.com/2010/01/27/us/27dungeons.html

Paizo Employee Chief Creative Officer, Publisher

Power Word Unzip wrote:


I do have one question: the rejected comic panel that Erik mentioned... would that be the Mr. Potato Head cameo in the very last story arc of Dragon's version of "Order of the Stick"?

No, it was a joke in a Mt. Zogon strip wherein an ogre (or something) won't eat the main character, and she speculates that it's probably because he's gay. WotC (I think rightfully) thought that was in poor taste, and asked us to remove it or change it, which we did.

Grand Lodge

The things I could tell all of you about people playing D&D in prison........

Silver Crusade

1 person marked this as a favorite.
Pathfinder Adventure Path Subscriber
Michael Brock wrote:
The things I could tell all of you about people playing D&D in prison........

Number one rule: never drop the D20?

Liberty's Edge

1 person marked this as a favorite.
Pathfinder Adventure Path, Lost Omens, Rulebook Subscriber
Gorbacz wrote:
Michael Brock wrote:
The things I could tell all of you about people playing D&D in prison........
Number one rule: never drop the D20?

Number Two Rule: Even when playing a rogue, it is not kosher to yell "Sneak Attack" while residing in prison.

Paizo Employee Chief Technical Officer

1 person marked this as a favorite.
amethal wrote:
I wasn't particularly a fan of Paizo in those days. I had a subscription to Dungeon and Dragon, and was happy with the magazines but not happy with the way they kept going astray, or turning up a few weeks after my FLGS got theirs. Paizo were very good about getting me replacement copies - and sometimes the original would also turn up eventually - but I got fed up with it and cancelled my subscription. Instead, I ordered the magazines from my FLGS each month.

We haven't mentioned it in the blogs, but European fulfillment of the magazines caused us (and our European customers) much anguish those five years. Wizards had set up a European distributor that we inherited; we soon figured out that we were losing money on every single copy they were fulfilling, *and* they weren't doing a very good job anyway! We got out of that contract as soon as we could, and made a deal with another company, and that went just about as badly. We learned a lot from the experience (one key lesson: if your customers have questions that can only be answered after communicating with multiple people in drastically different time zones, you're doing customer service wrong). I'm confident that the net result of attempting to fulfill the magazines through a European partner was that we lost money and we lost customers. This is why we groan whenever anybody asks us to do that again (which happens several times per year). We wish international shipping were cheaper too, but the solution to that problem is *not* creating an arm of our company halfway around the globe.

The Exchange

This year was the first year I really started to dislike the Wizards. They underwent some personnel changes that didn't result in great things and the 3.x content went downhill everywhere but my beloved Dragon and Dungeon mags. While I was not on the inside you could feel the change coming (literally you could squeeze it's brain).

I came back to D&D with 3rd ed and fell in love with the inclusive feel of Dragon. Before it always felt like an outsider writing about a hobby and now it was for the hobby, by the hobby. When Paizo took over and it was easier to renew, the format was amazing, the article more relevant AND I could actually find back issues, rather than having to scour the hobby shops and used book stores, I was impressed.

With the withdrawal of the license I felt that Wizards was reducing a face of the hobby that was in stores nationwide and also playing a game of "mine", like a 3 year old with a discarded toy that another child finds interesting. I felt like I got punched in the jejunum when the digitization was announced. A few months later when they retired the DDM mini's game, which I was active and competitive in, I knew that this company had no costumer loyalty options for me to pursue. My heart sank lower and lower the more I saw of 4e and to this day there are people in the industry that I have zero respect for, due to their poor handling of the change over.

The first month I didn't have a mailbox full of D&D was a sad set of days, luckily Burnt Offerings showed up very soon there after. Those freaking maniacs at Paizo reinvented the goblin, something I never thought possible and made me a hardcore Paizonian with that book. The invention of Pathfinder and the great customer appreciation I feel when I scan the boards daily are what keep me a fan.

But man do I miss my monthly dose of Dragon & Dungeon to this day and when you guys own the license to them again I am going to be a happy man-child.

Keep up the good work!

Dark Archive

Vic Wertz wrote:
This is why we groan whenever anybody asks us to do that again (which happens several times per year). We wish international shipping were cheaper too, but the solution to that problem is *not* creating an arm of our company halfway around the globe.

In our defense, things do change. New technology comes with new opportunities, logistical issues change as treaties and trade agreements are signed by the nations' politicians, etc. So even a definite no a previous year *may* have shifted slightly on the posibility scale. Obviously that's not the case at this point but we* remain hopeful that some day that changes. :)

Of course, European distribution should not be realized until it's possible to do so without losing money and customers. That would be foolish.

*) I can't speak for every European out there but I get the feeling most Europeans would love to save a "few bucks" on their Paizo orders. :)

Silver Crusade

Pathfinder Adventure Path Subscriber

The solution is pretty easy - invade USA, take it over, change the government, make them join the EU, problem solved.

Scarab Sages

...
After you force the EU to become something resembling a political and economical union, that is...


1 person marked this as a favorite.
Power Word Unzip wrote:
I was also curious as to how Rich Burlew was able to print a compilation of those strips so many years later - I would have assumed that creative control of that content would have been retained by either Paizo or WotC, but then I know very little about the cartooning business beyond how good Bill Watterson was at drawing dinosaurs. =]

My understanding is that the comic is produced under license, but the creator retains all copyright, and that the magazine is not allowed to reproduce it outside of the terms of the original contract/license.

Of course, the creator can do whatever he pleases with it.

This is what led to much of the 3E Kingdoms of Kalamar stuff having the giant "Dungeons & Dragons" masthead on the books, having the same "trade dress" as official WotC books, and even being listed as "Official Licensed Prodct" instead of just an OGL/D20 STL book.

See, back in 1999, shortly after WotC bought TSR, they "reprinted" the first 250 issues of Dragon (along with The Strategic Review) in PDF form, and released a CD-ROM compilation, the Dragon Magazine Archive.

Only catch was, they pretty much released the PDFs wholesale, and didn't pay attention to licensing rights for the stuff inside.

The Knights of the Dinner Table strip proved to be one of those prickly bits - Kenzer & Co. took them to task for it, as they didn't have reprint rights, and part of that arrangement resulted in K&C getting "official" status for their Kalamar products.

(If I'm not mistaken, I believe the product ended up getting yanked from being sold, which has made it a tad more expensive. SOOOOOO glad that I got my copy way back then.)

Dark Archive

Brian E. Harris wrote:

See, back in 1999, shortly after WotC bought TSR, they "reprinted" the first 250 issues of Dragon (along with The Strategic Review) in PDF form, and released a CD-ROM compilation, the Dragon Magazine Archive.

Only catch was, they pretty much released the PDFs wholesale, and didn't pay attention to licensing rights for the stuff inside.

The Knights of the Dinner Table strip proved to be one of those prickly bits - Kenzer & Co. took them to task for it, as they didn't have reprint rights, and part of that arrangement resulted in K&C getting "official" status for their Kalamar products.

(If I'm not mistaken, I believe the product ended up getting yanked from being sold, which has made it a tad more expensive. SOOOOOO glad that I got my copy way back then.)

I didn't know about that bit. I'm going to start sleeping with the discs under my pillow to protect it from thieves...


I have to say, I have often thought that Eric Mona in particular must have at least a streak of bitterness after having such a strong hand in visioning what I (and many) think is the very finest Greyhawk adventure ever published -- the Age of Worms -- and then to so quickly have that entire world pulled out from under him with the cancelling of Dungeon. He and James and the other compelling authors of that great series really did so much to further the canon into a new age, inspire readers over generations and effectively play nostalgia into a absolutely compelling and epic campaign. Although with success one must get over it, but today I bet Greyhawk brings up those feelings of loss and betrayal. Of course, we all benefit so well off the phoenix from those ashes and I am thankful for that. I hope those feelings of pride and accomplishment still allow Eric and friends to enjoy old classic campaign setting.


When we look back at it, although this was a sad year..being the one in which WoTC commited ritual suicide..in the end everything came out better than before.

The Exchange

I know how terrible I felt when Paizo finally announced the end of both print magazines, but still - and even after having read the blog - I still can't fathom how terrible it must have been for the Paizo gang.

But they already had gained my loyalty, and in hindsight, it was Erik's idea to publish the author's name on the magazines' covers what sealed the deal. I had fallen in love with the writings of Mona, Jacobs, Pett, Vaughan, Logue and many others and and didn't want to miss whatever they would offer with Pathfinder, so the only thing making me think twice about subscribing to Pathfinder was that I actually couldn't afford it at that time.

Needless to say that I'm glad that this didn't stop me.

Liberty's Edge

A neat look on the inside, thanks! The only thing I have to add is:

It's been almost FIVE years since the last print issues of Dungeon and Dragon? Where the heck has all of the time gone?


I stole it for material to build a time elemental. My preparations are nearly complete. Soon, I will rule the world! BWAHAHAHAHA-- <cough> Sorry, I get carried away sometimes. By all that power... of stolen TIME. <maniacal grin>

Contributor

Brian E. Harris wrote:
The Knights of the Dinner Table strip proved to be one of those prickly bits - Kenzer & Co. took them to task for it, as they didn't have reprint rights, and part of that arrangement resulted in K&C getting "official" status for their Kalamar products.

That's not how Kenzerco tells it...


How do they tell it now? What's changed?

(I did leave out/forget about Hackmaster, and them getting the rights to reproduce the 2E? rules officially as part of the same deal. This has also expired.)

Paizo Employee Chief Technical Officer

Brian E. Harris wrote:
Power Word Unzip wrote:
I was also curious as to how Rich Burlew was able to print a compilation of those strips so many years later - I would have assumed that creative control of that content would have been retained by either Paizo or WotC, but then I know very little about the cartooning business beyond how good Bill Watterson was at drawing dinosaurs. =]
My understanding is that the comic is produced under license, but the creator retains all copyright, and that the magazine is not allowed to reproduce it outside of the terms of the original contract/license.

Generally, the magazines' editorial content was owned by TSR/Wizards, but there were a few exceptions where things were owned by the creator; mostly, *some* comics and *some* fiction, but certainly not *all* comics or *all* fiction.


BigWeather wrote:

I think the cancellation of those two magazines (though I must admit to being more partial to Dungeon -- I still have all 150 issues and a handful of module rejection letters from Roger E. Moore) is one of the biggest blunders WotC has made and a true blow to the hobby.

I had always dreamed of being published in Dungeon and the news of the cancellation hit hard. Not having time to muster up a proposal (it had been almost two decades since my last one) I decided the prudent course of action was to consider getting a letter published in Dungeon "good enough" to fulfill my dream (when the bar's too high, lower the bar!). You guys ended up publishing my letter in #150, the couple of copies of which I treasure to this day. Thanks!

There is consolation that Pathfinder rose from those ashes but I still wish the two publications were around today. Great blog and thanks for letting us peek behind the curtain!

Dragon and Dungeon are still being published, but by WotC instead of Paizo. They still take submissions from freelance writers.


That there Savage Tide Player's Guide pdf... it was the thing that put Paizo "on the map" for me personally, 'cause it was free and available (and still is, I think); at the time, I didn't know that the Dungeon or Dragon mags got licensed out- heck, I only found out about that player's guide because it (and the corresponding Paizo website) got mentioned by the Ennies on their website.

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