When I play Druids, I do not take the animal companion either, but not using Wild Shape denies the druid class their best feature - Even if not used for combat. Reconnaissance, "object recovery," distraction, ability to alter the battlefield, the utility list goes on even if you want to avoid Wild Shape combat.
Allow him to retrain; I've found a fun combination at lower levels is a Druid that concentrates on one or more of the Elements and takes Craft:Alchemy.
If he stat's up INT just below WIS, he could be the party Crafter - not optimal (for those concerned with that), but a neat addition to the skillset that might make him more "stand-outish" in the party.
A decent low-level combo (with the high strength) is the sling and Magic Stone spell when it comes to participating in combat. He'll get DEX bonus to hit, STR bonus to damage.
You could have him retrain with a Longspear Reach build and have him stay back poking at enemies behind the sword and board melee guys but that distracts him from battlefield control.
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Ehh I can do some work with that.
For 3k he can afford a Lesser Rime Rod.
Pair it with Flurry of Snowballs and you have a nice Cone of Entangle condition.
Since he isn't wildshaping he might want to invest in Spellstoring armor. Rime Frigid Touch is a nice defense option as Staggerd + Entangle is brutal. Shield + Armor that is 2 extra spells a day.
With a 16 str and Shillelagh he can smack some skulls.
But now that he is level 4 he can start using Wildshape for utility if anything. Flight and scouting methods if he does not want to us it for combats. But also it is hard prior to Natural spell to rely heavily on wildshape.
+1 to the "Are they having fun" question.
It is quite possible if he is a casting focused Druid, rather than a combat focused Druid, he isn't wildshaping because he doesn't have the natural spell feat yet. That is a pretty valid, and common choice, although if the opportunity arises he can, and should, still use wildshape for scouting and the like.
One of the best ways to make sure everyone has fun and is able to contribute is to define each of the characters combat roles into striker, support or control. Although a character may be capable in a secondary role (and fall back into that from time to time) understanding what their primary job (and usually what first few actions in any combat will be) clarifies how they should build, what spells they should prepare and gives them something to do and a way to contribute.
A casting druid can be capable in either the support or control role, which one they should go for probably depends on the capabilities of the rest of the party.
The ideal for a Druid who doesn't use Wildshape or an animal Companion would be Urban Druid with the Nobility domain; they can spontaneously cast Divine Favor, so they work as a 'battle cleric' but with druid features. Free Alter Self is a nice little boost as well, and at higher levels, Aspect of the Wolf can do some pretty cool stuff.
Eagle Shaman can also take the Nobility domain, and ignore their weaker Wild Shape in favor of using their Totem Transformation ability (Flight and free Flyby Attack is pretty cool). They would probably want to take Preferred Spell with Divine Favor.
A Nature Fang Druid with the Wolf Domain could probably also do something pretty great with Aspect of the Wolf, Study Target and Ranger Combat Style feats.