The bestiary is excellent, but that's about all of the dragon type content. The rest is the adventure and two campaign specific articles. Production values are great.
This is an excellent rpg product, but it remains to be seen if it will work as a flip through on the couch every month type product.

First off, let me agree with others on the quality of the materials (ink, pages, etc.). And the modules (old terminology, I know) seem solid. Also, I realize that it must be very small run printing, which drives up cost. Having said that, while I think they may be charging what they have to charge for this, I'm not sure as the customer that I get $20 worth of value out of it. The adventures also seem to be strongly tied to setting, which would make adapting them to your world tougher than many old Dungeon adventures. If the discount for subscription is large (50-70%), it might make it an okay deal. But sadly right now when the transfer of my old subs to this runs out, I don't think I can justify buying this at $20/ish. EDIT: just saw it's 30% off...probably not deep enough for me.

Beautiful production values, even at the cover price of $20 has a lot more to offer than WOTC adventures, both in terms of page count and content quality. The adventure itself features memorable villains, neat locations, and a cool twist on an old monster. Sandpoint is a gem of a "home base" town.

A few minor problems: One page was designed with a nigh-unreadable font, but luckily it seems to be an isolated incident. There are also a few stat block errors, but they are for the most part obvious, and certainly not excessive.

If you are a 3.5 DM (sorry: GM ;-)), you are crazy not to subscribe to this. Watermarked PDFs for subscribers are the icing on the cake. Bravo!

I won't go into excessive detail (as others have said most of what I'd say anyway), but this product definitely lived up to my expectations. The production values are fantastic, and the book is chock full of not just content, but great ideas that can be built upon for furture stories/campaigns. Absolutely fantastic- way to go, Paizo.

This is amazing. High quality paper, high quality adventures, SIX new monsters, and designer comments. Paizo has outdone themselves, and I eagerly await the next issue. If you are a GM, you should buy this. Totally worth it.

I just received my copy in the mail today and I was stunned at the quality of this book. Beautiful artwork & layout, high quality maps and enough background info to give a savvy DM all the answers to player's questions. It makes me want to stop my current campaign and start a new one set in Golarion. <sigh>

And the Goblins abso-frickin-lutely rock!

To comment about the price. $19.99 doesn't seem that excessive when I consider the discount for subscribing, that there's a $13.99 pdf alternative, and that the list price for a typical hardbound WotC book runs about $30 - $35. The book is the absolute best quality I have ever experienced for a softcover. For a complete, campaign setting and story arc, this book delivers excitement, creativity, and fun.

The first part of the Rise of the Runelords has more than lived up to its hype. The book gives its locations a rich and detailed background. It gives the NPC's distinct personalities and motivations, and provides tons of opportunities for side quests and adventures.

This is the farthest thing available from orc-in-a-10-foot-room-with-a-chest that I've ever seen in a published adventure. The re-imagining of D&D staples is nothing short of brilliant. I haven't run it yet (that comes in a couple of weeks) but it looks like it's going to be great fun. I'm thrilled to be able to watch this world unfold along with Paizo.

I've just gotten done reading ALL of the PDFs and all I've got to say is that I am extremely impressed with the amount of detail and thought Paizo has put into Pathfinder. I love how Sandpoint and its populace has been miticulously detailed. Aswell as the background information and foreshadowing of ancient ruins across the land itself. The layout itself is expertly done and easy to follow. The stat blocks help GMs manage the enemies easily, which should provide for a quicker prep and setup then normal as it all flows together quite well. The reimaging of the goblins and usage of OGL content to bring new life into the game aswell as seperate it from other campaign worlds to make it special and exciting.

To say that I'm impressed would be an understatement. This opening module is exceptionally strong in all aspects I consider important key elements to any campaign. Engaging Plot, Detailed Background, Wonderful Art, Flowing setup, New Imaginative ways to use tried and true mechanics and monsters, Exceptional Quality, and most importantly I know that my players will LOVE playing it.