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Ummm ... It's an auto hit, force damage, bypasses DR, does full damage against incorporeal at range and is a 1st level spell that would do ~18 hp of damage on average. By 9th level you should also be able to cast an empowered version for an average of ~27 hp of damage, not to mention a quickened version in the same round for an average of about 45 hp of damage. Compare to a fireball which does on average about 32 hp of damage at 9th level and allows a save. Granted the fireball is an AoE, but depending on what you are fighting, it also could do no damage due to evasion, energy resistance or energy immunity (things which don't apply to magic missile).
All that said, I'm not sure I'm seeing how it sucks and deserves to be dropped.
EDIT: ninja'd by a gaggle of ninjas.