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The sales rank of the 5E Players Handbook was #1 at Amazon. Not #1 in some niche portion of the endlessly subdivided categories of books, but #1 in books. That is HUGE *waggles hands*.
Today the 5E Players Handbook is still at #93 in books with 1,348 reviews (ave.4.5/5.0). Pathfinder comes in at #3,360 in books with 470 reviews (ave. 4.7/5.0).
The problem is that while that very much shows that 5E has a far bigger name, that's about all it shows, and the name recognition is as much about past successes than current ones or the possibility of future ones. WotC has been trying for three editions now to get their multi-platform approach to selling D&D off the ground; they are starting to show some signs of finally getting it to work after almost two decades of effort, but it remains to be seen whether they can fully sustain those efforts. Paizo has earned themselves at least a foothold in almost every category that WotC has been even partially successful in with far less time, money, and effort.
It's great that 5E hit #1 of all books, but that doesn't mean anything if they did so almost entirely on the back of the past with little to no contributions of the present or hopes for the future. They are doing far, far, far better this time around in some ways than they have in the past, but have yet to match other successes from other editions, both their own and TSR's in others, so while the numbers remain promising, there's still a long ways to go before WotC truly proves themselves to have finally figured out how to sell the D&D brand.